Fernando Amorim Email & Phone Number

São Paulo, Brazil

Índia

Jandira, São Paulo

A focused advisory professional with wide experience in the pharmaceutical ( primary packaging) , thermoforming and printing markets of Latin America for more than 30 years. Can assist suppliers to find sales channels ( agents, distributors or JV) for LatAm and also customers in search for new suppliers around the world ( current focus is in SE-Asia and Asia ) through a very strong and result verified network.Ready to engage full time and / or part time ( non conflicting) consultancy.

Cotia, São Paulo

Nova Nordeplast was a small sized family owned company in Brazil acting in the market of rigid PVC film for multiple business segments such as pharmaceutical, thermoforming and printing. Ranked #2 in the market and with an annual turnover of USD 30 mio , it was a strategic asset for ACG Group to increase market share in Brazil. I highlighted the opportunity of this acquisition during 6 years to ACG and participated actively at the due diligence prior to the acquisition in Jan 2017. Once process was concluded I was appointed COO with several goals accomplished as under:- culture change from family owned business to multinational ; This led to HR initiatives to improve integration of different departments of the company and mutual goals to achieve. Around 15 initiatives implemented during the first year ( OHSAS, KPI's, Management by results, career planning to name a few)- new Mission, Values and Objectives aligned with the global guidelines of ACG Group; - improve Quality standards ( rebuilt of QA Department and standards aligned to headquarters in India). This improved OTDF in 45% and reduced customer complains from 10 incidents per month to 1 incident every 45 days.- redesign procurement department with focus in cost saving and strategic raw materials purchase as group company of ACG (using foreign suppliers). Savings of USD 250K achieved in the first year. - focus in cost and overdues: with a re-structure finance and accounting department, 2 challenges were accomplished : one was to have full understanding of the product cost ( fixed, variable and total - key to define price list for sales and calculate profit margin) and other was to reduce the overdues from customers in 90%. - improving cash flow : reducing receivables to match payables resulted an improved cash flow 40% higher than what was earlier- Sales and marketing : each business was treated as BU with independent budget and goals. Customer base increased in 55% and turnover increased 20%.

Latin America

ACG Worldwide is a medium sized multinational company of Indian origin with an annual turnover of near USD 650 mio. - promoted to Director and legal proxy of ACG do Brasil S/A ,responsible for all requested by laws of the company ( signing jointly with appointed attorneys ) and day-to-day operation of the company in Brazil.- Director and legal proxy of ACG Argentina Srl and jointly responsible for the by laws and overall operation in Argentina.These functions are clubbed with earlier activity which position was Head of Marketing & Sales for Latin America.In May 2017 I clubbed this function to my activities as Chief Operating Officer after acquisition Nova Nordeplast ( a subsidiary company of ACG Pharmapack Pvt. Ltd. ) in Brazil.

São Paulo Area, Brazil

ACG Worldwide is a multinational company of Indian origin which is acting with complete technologies to pharmaceutical industry ( engineering , machinery, gelatin capsules and packaging films).- I was appointed by ACG in 2007 to introduce the company in Latin America where they did not have presence or business. The assignment was to perform sales, marketing and brand building in 18 countries ( Central America, Caribbean and South America). - Responding directly to CEO and Director's in India I started from scratch by selecting and appointing sales representatives and/or distributors in the region as well attending global customers of ACG ( a key account manager role ). - Successful marketing and sales initiatives implemented and executed drove the business towards outstanding results ( growth of 3.400% in sales volume, 440% in sales revenues and 3500% in customers'​ base ), becoming the fastest growing and the biggest export business of ACG Group for 8 years in a row.- precisely achieved and over achieved budget goals by 20% per year for 8 consecutive years. This represented an increase in turnover of USD 1 mio per year every year.- Development and implementation of tailor made sales strategies, goals and plans for each country of LatAm. Today there are near 100 active and happy customers, 8 countries covered by distributors with local service ( inventory, sales and technical support) and 5 countries supported by sales agents. - Monitoring of results by crossing historical sales data with current and competitor's activities in the region. Those initiatives resulted in an overall market share of 22% in the region.- Responsible to define and control along with Corporate Finance Dept the credit limits, terms of sale and collectables of all customers in the region.- Direct involvement in the start up of local ACG do Brasil sales office in Sao Paulo area and the company's warehouse in Pouso Alegre ( southern area of Minas Gerais State).

Cotia/Sp - Brazil

- responsible for all exports of Rigid PVC film to South America ( for printing, lamination, thermoforming, primary and secondary packaging for pharmaceutical industry and some more) ;- Growth of 120% in sales volume and 56% in sales revenue.- responsible for appointing and managing agents, sales representatives / distributors in the region;- reporting directly to Chairman of the company;- responsible for supervision of export paperwork, dispatches and payment collections;- in charge (along with Quality Department) of ensuring product's compliance to meet international standards and customer's specifications;- constant monitoring changes in export laws and regulations that could eventually impact the operations and the organization;- strong background on Foreign trade operations, regulations and laws;- Regular business tours to monitor agents, distributors and overall business performance.

São Paulo Area, Brazil

- Assisted the start up of the company in Brazil ( with local warehouse ) after being their sales representative for 3 years;- Helped recruiting staff for local operation and additional sales force for the company;- Reporting to Sales Director and the President of the company in Brazil;- Responsible for implementing targets and achieving the goals defined by Sales Director;- outstanding sales performance and consistent business growth in various business segments attended by the company ( printing, credit card, thermoforming, pharmaceutical packaging and high added value specialty films );- Establishing, maintaining and expanding customer base with local sales team;- direct involvement with Sales Director on global agreements with multinational companies;- responsible for keeping updated and active sales database for supporting business strategies implemented by Sales Director; - responsible for every day communication with sales representatives in Brazil and to measure the achieved results of them; - responsible for dealing with major corporate customers; - responsible for running market research and customer's satisfaction surveys;- Collect and file data base of competitors, specifications and products offered in the market;

- Established and maintained major account relationships and met personal sales targets within the full line of products or combination of products- Developed business plan for each account- Coordinated use of other company resources (e.g. technical, advertising) to provide value added services to accounts- Developed strong client relationships over time that provided significant input to planning company product, price, and service strategies- Supported supervisor and other sales professionals in developing new market opportunities in the designated territory or market- Prospect to new business opportunities within territory.- Prepared quotes, estimates, and maintained tracking on sales and post-sales- Provided analysis and information on sales forecast and budget preparation- problem solver; recognizing customer needs, providing alternatives and selling and implementing alternative solutions- Strong presentation skills- Ability to effectively manage a sales territory and the selling process in multi cultural environment

Worked for the Plastic Film Division, which owned the Rigid PVC film plants in Europe that were acquired by Klöckner Pentaplast Group in 1995.

São Paulo Area, Brazil

Worked in different áreas of the company, including Industrial Marketing, Engineering Plastics, Food Ingredients, Fine Chemicals and then the Plastic Film Division where I was promoted to Sales .

Ba, Business Administration "Puc

Activities and Societies: PUC Jr. = a group of students in charge of managing and apply the fundamentals learned in the classroom.

High School, Area Of Human Sciences

3 years of High School