Leonardo Amorim Email & Phone Number

State Of São Paulo, Brazil

São Paulo, Brasil

● As a Design Coordinator, I lead a team of Product Designers dedicated to transforming the construction retail industry. I am responsible for driving innovative initiatives, including the creation of an Online Store to optimize inventory and a Loyalty Program that elevates the customer experience.● Through in-depth user research, we identify strategic opportunities that inform the construction and continuous improvement of features across the company’s ecosystem.● My role goes beyond managing the team; I am committed to cultivating a culture of innovation, ensuring that each solution delivered not only meets, but exceeds user expectations.

São Paulo, Brazil

545 / 5.000● I led the structuring of the Design Ops area, coordinating strategic initiatives to improve processes and advance the development of the Design System. My results-driven approach ensured exceptional consistency across teams and products, increasing collaboration and organizational efficiency.● This initiative not only established robust design standards, but also cultivated a culture of continuous learning, sharing knowledge and best practices that drove design excellence across the company.

Sao Paulo, Sp - Brazil

461 / 5.000● Responsible for defining and implementing strategic processes and good user-centered design practices. I conducted in-depth research to understand user needs and optimize interfaces, improving the user experience.● My role was fundamental in disseminating knowledge about UX within the organization, contributing significantly to improving participant engagement in the loyalty program.

Sao Paulo, Sp - Brazil

● I led the UX team, coordinating activities related to the development of responsive websites and e-commerces. I used user research, usability testing and advanced prototyping in tools such as Axure and Figma to create effective design solutions.● My focus on generating strategic and high-value deliverables contributed significantly to the optimization of digital products, ensuring that user needs were met in an effective and innovative way.

Sao Paulo, Sp - Brazil

619 / 5.000● Led the development of innovative finance-focused applications for Itaú Bank’s LATAM area, with the goal of transforming users’ payment experience. Applied methodologies such as mind mapping, persona definition, and user journey analysis to create customer-centric solutions.● Utilized best usability and prototyping practices with tools such as Sketch and ProtoPie, resulting in intuitive and highly functional interfaces that not only improved user experience but also increased adoption and engagement with new financial services.

Sao Paulo, Sp - Brazil

● I worked as a UX/UI Designer at Resource IT Solutions, focusing on the design of mobile applications and responsive dashboard platforms for the financial and administrative sectors. My experience included conducting in-depth interviews with stakeholders to deeply understand their needs and expectations, ensuring that design solutions were aligned with business objectives.● I adopted agile methodologies to effectively manage projects, promoting a dynamic and collaborative workflow. I used prototyping tools, such as Axure, to develop interactive and intuitive interfaces, allowing clients to visualize and interact with the products before final implementation.● I collaborated with a variety of high-profile clients, including Itaú, Sicredi, BMG, Santander, Safra, C&A and Grupo Recovery. My user-centric approach and attention to detail resulted in design solutions that not only met but exceeded client expectations, significantly improving user experience and operational efficiency.

Sao Paulo, Sp - Brazil

● I worked as a web developer on a team dedicated to creating a website for a financial company specializing in credit consultations for individuals and businesses.● I used WordPress as the CMS, applying customizations in HTML and CSS to develop a solution that not only represented the brand's identity, but also improved the user experience.● My contribution was fundamental in creating an intuitive navigation, facilitating customer access to available services.● I worked closely with designers and stakeholders to ensure that the website met functional and aesthetic expectations, resulting in a final product that enhanced the company's digital presence and met its business needs.

Sao Paulo, Sp - Brazil

- Home office working with active clients and a company that demanded website creation services. CMS's like Joomla, wordpress and Magento were used to run services for institutional websites and ecommerces. Delivering a functional product to several customers.

Sao Paulo, Sp - Brazil

- Creation and maintenance of an e-commerce store for outdoor furniture. For this challenge, it was necessary to carry out treatment on product images to adapt the layout and create banners, build spreadsheets to import products and mainly use the Magento CMS, essential to increase online sales.

São Paulo, Brasil

Participação ativa com a empresa responsável pelo sistema médico da empresa. Entrevistas com stackholders foram necessárias para captar a necessidades distintas de acesso. Com isso, houve melhorias e customizações nas funcionalidades para adequar o uso da ferramenta por médicos, equipes administrativas e enfermagem.Agora como freelancer, executei serviços de manutenção dos websites, sistema médico, serviços de TI e câmeras de segurança. Atribuindo um suporte adequado aos colaboradores da empresa.

Sao Paulo, Sp - Brazil

- Inclusion of new systems such as forum and blog for users to share information on hair treatment. Switching the website to a Joomla CMS platform and adjusting SEO for organic searches together with a digital marketing consultancy. These activities generated more user engagement and online appointment scheduling.- Responsible for treating photos of patients using chronological organization and specific information for each surgery, always respecting customer privacy. As a result, searches for specific cases have become easier to find.- Active participation with the company responsible for the clinic's medical system. Interviews with stackholders were necessary to capture different access needs. After that, there were improvements and customizations in the functionalities to adapt the use of the tool by doctors, administrative teams and nursing.

Sao Paulo, Sp - Brazil

- In charge of performing maintenance on websites of a dermatology company focused on treatment and hair transplantation. Initially it was necessary to provide support for a website developed in ASP and then, for the new website, the programming language was in PHP with HTML / CSS. With these practices, it was possible to deliver a website with the company's branding.

Postgraduate, Information Architecture And User Experience, 10

I developed an in-depth understanding of how to structure and organize information effectively, promoting an intuitive and enjoyable user.

University Graduate, Graphic Design, 10

During my degree in Graphic Design, I gained a solid theoretical and practical foundation in the areas of visual design, typography.

University Education, Web Design, 10

During my Web Design course, I developed essential skills in website design and development, including HTML, CSS and usability principles..