Customer Care - Reorder Department

• Located books for customers and provided knowledge of inventory; recommended titles by sharing information about content, personal enthusiasm, and assessment from critics.• Found book editions on the web pages of distributors Ingram, Baker & Taylor, and recorded book information for special orders.

• Wrote and designed monthly Mail Chimp newsletter for 26,000+ recipients.• Succeeded in developing a social marketing plan that resulted in a more than 15 percent increase in followership over the course of 5 months for Facebook, Instagram and Twitter. • Scheduled numerous posts on a weekly basis and for events using Socialdraft, produced campaign concepts with the objective of increasing user conversation, interaction to maximize viewership.

• Wrote and designed monthly/event newsletters using Mail Chimp, including invitation copy and brand description.• Integrated new marketing strategies based on research of fashion marketing trends and concepts.• Wrote product, collection descriptions and website, blog posts; also edited existing descriptions and posts.

• Built and maintained media lists for multiple clients and added information for new outlets, reporters, and blogs, to prepare for press release mailings and media pitches.• Compiled media audits and media coverage reports using IQ Media, MyMediaInfo, Cision, Vocus, and TweetReach. Detailed information in Powerpoint format for Client Progress reports. • Profiled Boston Globe business reporters to help create Bio Deck, contributing to profile presentation of PR activities done for the Globe.• Contacted publications, reporters, and other organizations to confirm receipt of press releases, advertising proposals, story proposals, event listings, and correct contact information.• Drafted summaries of news updates and press releases regarding tech client Novus, for internal memorandum; also drafted Novus social media posts (Twitter, Linkedin) from said materials.• Proofread materials including Novus blog posts, press releases, and news updates, provided edits for grammar, clarity and consistency.• Drafted social messages for Santander Soccer Scholars news, wrote invitation copy, photo captions, and calendar listings.

• Compiled donation research of political campaigns, persons, and organizations; organized research in Excel spreadsheets for easy analyses. • Contacted donors to participate in events

• Wrote reviews of musical and comedy performances for Mahala's website, including interviews of artists. http://www.mahala.co.za/culture/jou-ma-se-comedy/http://www.mahala.co.za/music/just-add-kinch/ ^^^^^^^^^^^^^^^^^