Amory Hall Email & Phone Number

United Kingdom

Advising C level on on transformation of auction and marketplace sales, marketing, customer acquisition, retention and monetization functions across eCommerce, email, CRM, accounting, inventory, reporting & KPIs, paid and organic, commercial messaging, content. Specific focus on refining business model, introducing data model aligned to management reporting requirements across diverse operational areas, segmenting users by type, activity and value, introducing tiered accounts with free and paid value-add features to increase cross- and up-selling opportunities and customer retention, improving ARPU and CLV, and integration with AI apps across business operations.

Europe

2012 - 2021. Independent Digital Consultant, Client & Project Manager (Contract)Founded J-V34 in 2016 to enable French SMEs to export to the UK and sell on native platforms, developed automated Amazon and eBay integrations, optimization, order tracking and inventory managementContracted with UK clients including Citysavvy, Sustain Worldwide, ECM, Housing HandEquity Residential, US Residential Real Estate Company with 130,000 rental apartments, developed a method to boost visibility of properties in priority target marketsBrand Finance, improved client's digital footprint for ownership of a valuation concept against competitorsCredit Suisse Holt, achieved buy-in from parent IT Head for first-ever changes at enterprise platform and brand content levels, and for social engagementWendy’s, delivered analysis segmented by audience quantifying the gap between the language consumers use about food and that used by brandsArchitected tool to monitor online trends, category shifts, customer sentiment etc for clients in the footwear, restaurants, spirits, packaged goods sectorsArchitected tool to import indexed pages from Google data centres and automatically score themCreated an Executive Branding package and toolkit for personal reputation management.

United States

Contract BD and Account Manager to agencies and clients including The Mechanism London (NSIS Systems, Clinical Solutions), Converseon New York (Vertrue, ChevronTexaco, Quixtar/Amway, Hitachi Data Systems, PayPal), CCA New York (Allergen, Genzyme), Marschalin + Sachs New York (AIG Group, White Papers), Cohn & Wolfe/Y&R USA (ChevronTexaco, Landor Associates).Vertrue: Boosted ROI on $10m month spend, achieved 30% cut in customer service costs, 50% cut in complaints, 10% cut in cost of new partner deals, reduced new class action lawsuits to 0, and increased search performance to 98% ownership for 80 product and corporate keywordsPayPal: Developed strategy for 100+ global domains and CMS, enabling client to minimise reputation damage from brandjacking and keyword spamAmerican Ventures: Partnered with client law firm to develop enterprise re-branding strategy (including hundreds of subsidiaries) to facilitate $2 BN capital raise