I operate at the junction of business, marketing and technology to develop and execute optimisation strategies that drive marketing ROI, commercial results and account/business unit profitability. Current and recent projects include optimisation strategy for transforming sales and marketing capabilities of a marketplace and auction business across e-Commerce, CRM, outbound, commercial messaging, organic and paid channels, inventory, product roadmap, reporting & KPIs with a focus on CLV and cost reduction. Also scaled a stand-alone AI product into a solution with implementation methodology and product roadmap. Earlier roles include technical SEO, contract marketing, business development, client and account management for digital agencies, and digital consulting direct with clients. A common theme was maximizing commercial reach and brand impact by transforming digital presence and messaging into coherent, structured data and content sets optimised for channels and audiences.
Listed skills include Web And Social Search Marketing, Marketing Technology, Brand Optimization, Technical Seo, and 9 others.