Office of the President with responsibility for ASEAN region, Bosch

- Communication specialist for all automotive aftermarket products e.g. batteries, brakes, spark plugs, wipers, diesel and gasoline systems for the region- Produce point-of-sale materials e.g. catalogues, application charts, brochures, flyers; and press content e.g. press releases, media advisories - Regional asset coordinator: -Coordinate and produce product images - Administer and maintain product-related digital asset platforms - Analyse data to prioritise photo-shooting of products - Regional Product Information Management expert/editorial manager: - Drive awareness of new platform - Drive fulfillment and accuracy of product-related data - marketing texts, digital assets, technical attributes - and data delivery of the same to customers and eCommerce platforms - Conduct training on the usage of the tool - Craft product-related marketing texts - Coordinate translation of marketing texts into various languages

- Corporate communications encompassing media relations, leadership communication, internal communication, corporate website, intranet, social media, change communications, corporate brand reputation, corporate design, and corporate social responsibility for Singapore; and regional support and coordination of the same for Southeast Asia (ASEAN)- Deputy head-of-department for Southeast Asia; supervisory role of one headcount and two interns in Singapore- Regional press secretary: counsel, support, content creation, train and brief senior executives/spokespersons (inc. member of board of management) - External comms: Draft and edit press releases/statements, speeches, presentations, addresses, byline articles, and quotes for regional president of Southeast Asia and other spokespersons; conceptualize, plan, and execute campaigns - Internal comms: Draft and publish internal news articles; develop and execute internal communication campaigns e.g. roll-out of new mission statement- Host and moderator for internal and external events Achievements/milestones:- Established media relations practice and emphasis in Bosch Southeast Asia - Built up mainstream and key industry media’s familiarity with Bosch and its diverse business, resulting in year-on-year increased media coverage with e.g. ST, BT, CNA, CNBC, BBC; especially on strategic topics e.g. Automotive, IoT, R&D, employer branding- Coached and raised standards of local country communicators’ competencies in writing, critical thinking, business acumen, and media relations - Admitted into Junior Managers Development Program talent pool after one year of joining the company

- Sole PR representative for Bigfoot's group of companies, including Bigfoot Entertainment, Bigfoot Studios, International Academy of Film and Television (IAFT), and Fashion One TV Channel- Planned, strategized, executed, coordinated and monitored all PR activities, end-to-end- Built and fostered relationships with key media across Entertainment and Fashion industries, e.g. The Hollywood Reporter, WorldScreen, Film Business Asia, Television Asia Plus, F*** Magazine, Lifestyle Asia- Editing and copywriting of marketing collaterals such as newsletters, eDMs, brochures and website content, ensuring accuracy of messagingKey milestones include: - Pitched and secured Bigfoot Studios as one of ‘The World’s Hottest Production Facilities’ by leading entertainment trade magazine The Hollywood Reporter in May 2010- Pitched and secured IAFT as one of ‘The best film schools in the world’ by The Hollywood Reporter in August 2010- Maiden launch of Fashion One as an international Fashion and Entertainment channel in April 2010, and subsequently its in-country availability on various platforms worldwide- Integral role in revamping of IAFT’s website including site mapping, creative input and content- Key member of inaugural film festival ‘Singafest’, planning and executing sponsorship marketing, website development, festival marketing, programming and VIP canvassing

- Implementing PR strategies and tactics on behalf of clients, including: - Account/Project management and coordination - Media relations and outreach, including drafting of press releases and advisories, drafting of media pitches, securing and coordination of interviews, coordination of press conferences/briefings, editing of press materials, social media outreach - Content creation of materials such as contributed articles and videos, brochures, and other marketing collaterals- Mainly B2B/Technology clients