Founder, President and CEO @MEMOTEXT Corp., co-founder of CAMH Joint Venture A4i. For 10 years (that’s 100 in digital health years), I've been dedicated to the adoption, scale-up and commercialization of digital patient engagement and digital therapeutics. Having deployed dozens of successful (and some not-so-successful) data-driven mobile and virtual health support programs, my personal  mission is to make health data useful to empower people to achieve their healthcare goals.My work focusses on bringing together evidence and empathy as design elements to drive personalized digital health. Everyone is different and people change, your experience should adapt. As the founder of MEMOTEXT and A4i Inc., I try to balance scientific rigour and market forces to drive innovation and make a difference in healthcare.Co-Founder, Adler Group of Companies; Residential and Commercial Real-Estate developmentI like to create and develop change, I've always tried to make things smarter and more automated.My dad once told me, if you automate yourself out of a job, you'll always have one. That's whats driven me to create systems that encompass people, process and technology. I pride myself on sticking to fairly simple business principles and make sure that I measure what I'm trying to achieve.Specialties: Behavior change, Digital Patient Engagement, Data Strategy, Machine Learning, treatment adherence/ medication compliance, care coordination, agile science, M&A activities, startup design, healthcare IT marketing, healthcare IT operations, building better mousetraps.