Leading Professional Services Sales and Business Development activities across the entire Middle East covering 23 countries, and yearly sales of 350 Million USDo Introduced recurrent revenue streams utilizing new business models including revenue sharing, +11% additional revenueso Restructured the organization into 3 new functions: Strategy & Performance, Sales Operations, and Market Engagement Management resulting in +20% operational efficiencieso Closed new business in untapped areas utilizing the end-to-end portfolioo Boosted Customer satisfaction with Strong C-Level engagement, Gap to competition +18% on all accountsMajor Clients: Vodafone - Orange - MTN - Etisalat - Ooredoo - Zain - DU - Batelco - Turkcell

Leading Service Delivery, Projects, and Operations in all Technology domains, with an organization of ~500 employees and 400 Million USD in yearly customer contractso Ericsson’s President recognition letter (Unit’s Profitability improvement)o Executed transformation programs to improve bottom-line by offshoring services delivery to remote low-cost service centres leading to +18% points profitability improvemento Increased Organizational Leadership Index +10% points.o Boosted Customer satisfaction with Zero tolerance operations and Strong C-Level Customer Relation, resulting in Gap to Competition improvement by 13%

Leading Sales and Business Development with P&L ownership for 250 million SEK accounts in multi-countries region operating in all Technology domainso Improved Customers relationship by +7% points gap to competitiono New Major Accounts Acquisition +15% in yearly revenueso Boosted profitability by improving overall operational efficiency and developing local talents to reduce expats cost 27% bottom-line improvement

Leading Service Delivery, Projects, and Operations in all Technology domains, with an organization of ~600 employees and 450 Million USD in yearly customer contractso Successfully recovered all operational activities during the Arab spring turbulenceo Sustained profitability in a difficult time of declining revenues, by significantly reducing costs with utilizing the extra resources in other expanding markets, effectively saving layoffs and re-hire costs when the market is back 37% cost reductiono Led the successful realization of 22% profitability improvement by 2012o Successfully established new operations in new countries (South-Sudan, Djibouti)

Leading Service delivery, Projects, and Operations for a Projects Portfolio of 1 billion SEK in yearly revenues and an organization of ~150 employeeso 40% increase in services revenues YOYo 22% UM improvement by re-defining the whole delivery and acceptance process, resulting in reduced time and cost in most of the projects activities

o Top performer award from North Africa Project Management Officeo Hands-on Project Manager for large scale complex projects with highly Customized Solutions and Softwareo Owner of Project Management Best Practice within Global Service Deliveryo Lecturer on Complex Project Management Methodologies at the HQ