As a Senior Analyst, Digital Analytics and Conversion at JOANN, I lead the tagging, reporting, and analysis of the company's e-commerce website, working with multiple partners and tools to ensure data quality and accuracy. In a previous role with La-Z-Boy, I also managed the monthly budget for the e-commerce team and presented data-driven insights and recommendations to the CMO and other stakeholders.I graduated from the University of Michigan-Dearborn with a degree in marketing and started my career as a Web Development Intern at Federal-Mogul Motorparts. I then became a Digital Content Analyst and later a Digital Analyst, taking on new roles and opportunities in digital analytics and reporting. I moved on to La-Z-Boy as a Website Content Analyst, where I was responsible for the content and performance of the company's website. I joined JOANN in April 2022, and have since been learning about a new market, marketing for e-commerce, and new tools and platforms.In addition to my digital analytics and conversion skills, I have a passion for coaching and teaching rowing to high school students, which I have been doing since 2015. I believe that coaching helps me develop my leadership, communication, and teamwork skills, as well as my ability to motivate and inspire others. I enjoy working in a fast-paced and collaborative environment, where I can leverage my analytical, creative, and problem-solving skills to deliver value and impact.