Ampy C. Email & Phone Number

Singapore

Singapore

Singapore

Delivered a regional social media playbook to build digital capability amongst the local teams; facilitated a regional pitch process from end-to-end (pitch brief development, agency outreach and briefing, facilitation of the actual pitch, and providing recommendations on agency selection); part of a marketing support team who was responsible for launching and marketing an app for an insurance provider

Singapore

Part of an all-female leadership team. Provided high-value consulting work to healthcare, food, and agriculture clients. Apart from my strategic advisory role, I worked closely with the Managing Partner to drive the commercial side of the business - I ran profitable projects, grew our client portfolio, monitored financial performance, and expanded the agency offerings from corporate communications to creative communications. I also recruited, mentored and inspired the team to ensure they stay… Show more Part of an all-female leadership team. Provided high-value consulting work to healthcare, food, and agriculture clients. Apart from my strategic advisory role, I worked closely with the Managing Partner to drive the commercial side of the business - I ran profitable projects, grew our client portfolio, monitored financial performance, and expanded the agency offerings from corporate communications to creative communications. I also recruited, mentored and inspired the team to ensure they stay engaged and deliver their best work. Show less

Singapore

Served as a marketing communications partner to Unilever global brand teams; part of the global integrated planning team consisting of advertising, digital, shopper marketing and consumer insights team - together we devised 360° brand campaigns consistent with the brief; responsible for developing and cascading global PR toolkits to local teams, ensuring that they throughly understand the campaign strategy and that they execute according to strategy. Using data and research, I created… Show more Served as a marketing communications partner to Unilever global brand teams; part of the global integrated planning team consisting of advertising, digital, shopper marketing and consumer insights team - together we devised 360° brand campaigns consistent with the brief; responsible for developing and cascading global PR toolkits to local teams, ensuring that they throughly understand the campaign strategy and that they execute according to strategy. Using data and research, I created frameworks and approaches that addressed the brand’s business objectives and delivered engagement campaigns that drove awareness and conversations; Other responsibilities: business growth, budget planning and resourcing, training and professional development of the people I managedAwards:• Campaign of the Year Award from Mumbrella Asia for Pepsodent's #SenyumSatuIndonesia • Gold winner for Marketing Magazine PR Asia Awards 2016: Best Use of Bloggers for Closeup's "Cupid Games" campaign• Shortlisted for Mumbrella Award – Collaboration for "Cupid Games" Show less

Remote

My passion for pop culture paved the way for this side gig. With permission from MullenLowe salt, my employer at that time, I developed content for Kristn.com - a youth-focused, lifestyle website based out of Manila, Philippines. I wrote film listicles, celebrity profiles and other film-related articles.

Singapore

Led thought leadership and awareness-building PR campaigns for corporate, retail and consumer healthcare clients: Atradius, 313@Somerset, and Sanofi

Philippines

Overall PR lead for Team P&G: directed the strategy and execution of PR programmes for different business categories (skincare, haircare, body care, and household care), instigated brand partnerships, negotiated contracts to secure brand ambassadors, managed influencers, and built solid media relationships that helped earn top-notch coverage for P&G brands. Notable projects: multiple award-winning campaigns for Olay Skin and Body, Pantene's haircare education programme, and piloting the… Show more Overall PR lead for Team P&G: directed the strategy and execution of PR programmes for different business categories (skincare, haircare, body care, and household care), instigated brand partnerships, negotiated contracts to secure brand ambassadors, managed influencers, and built solid media relationships that helped earn top-notch coverage for P&G brands. Notable projects: multiple award-winning campaigns for Olay Skin and Body, Pantene's haircare education programme, and piloting the P&G Beauty influencer programme Other clients I worked with: 3M, GSK, Trend Micro, Lacoste Footwear, Del Monte, Abbott Show less

Philippines

Conceptualised and activated the communication plans for clients in the consumer and corporate space: Kimberly-Clark, GSK Consumer Healthcare, National Geographic Channel, Star World, Star Movies and Star Chinese Movies, ClientLogic (a BPO company), Anchorland Holdings (a real estate company), and Max's (a restaurant chain)

Philippines

Brand development, communications planning, strategic counsel, project management, and creative planning and production for consumer brands.