Alexandra Priore Email & Phone Number

Utica, Ny, Us

Create and implement both organic and paid marketing initiatives to promote the products and services of Fred F. Collis & Sons. Analyze marketing and advertising campaigns to further optimize their performance and adjust to an ever-changing market. Engage with the community in various ways, such as attending expos, performing on-air interviews, participating in charitable initiatives, etcetera. Recruit and interview top local talent to join our team as openings arise. Work with the Department of Labor to make use of the on-the-job training funds available to our company to ensure our entire team is highly trained.

Board of Governors Officer (Committees: PR & Marketing, Grants & Development, and Programming)

New York, Ny, Us

Work with clients across various industries on building and employing strategic digital marketing campaigns including, but not limited to, search engine marketing and optimization, targeted digital display, social media advertising and management, targeted OTT/Connected TV, and website development; train the advertising department on the latest digital marketing trendsand solutions; lead the advertising team in their client prospecting efforts; monitor campaign results closely for consistent optimization and meet with clients for monthly business reviews.

Utica, New York, Us

Manage MWPAI's presence across a variety of interactive online media to increase favorable awareness of MWPAI's exhibitions, concerts, films, classes, events, etc.; aid in the digital marketing of programs and activities through both paid and organic efforts; research, develop and implement social media strategies; engage in consistent social listening; analyze and report on social media insights/analytics; compile and edit copy for promotional materials; secure digital advertising grants available for nonprofits; create press kits for upcoming exhibitions; evaluate current digital marketing efforts; work with internal customers (divisional directors and program heads) to develop and schedule creative content for MWPAI's various social media channels.

Pittsford, New York, Us

Oversee the Observer-Dispatch recruitment team; work with local and national businesses on developing multimedia advertising/marketing solutions to best attract top talent; network with local organizations to enrich and expand the Observer-Dispatch's client base; aid in re-branding the weekly Sunday employment section; organize digital and in-person career fairs, recruiting for both employers and applicants; develop employment print sections on topic areas such as "Healthcare Jobs" or "Diversity in the Workplace"; act as co-chair of the Employee Relations Committee, planning employee events, fundraising efforts and other company wide initiatives.

Manage website back-end; design promotional materials; develop internal and external communications campaigns; attend events on behalf of college; compose press releases and advisories; edit copy and design of marketing materials.

Master Of Science - Ms, Digital Communications: Public Relations

Bachelor Of Arts - Ba, Communication