General Business Manager - Nestle Bahrain
Current◆ SCOPE:Lead the development and execution of Bahrain’s strategy ensuring alignment with the overall region strategy. Direct a cross-functional team of 72 to achieve the country targets and key performance indicators (KPIs). Safeguard compliance with Nestlé and country policies and regulations.◆ ORGANIZATIONAL IMPACT:⇒ 𝐑𝐞𝐚𝐥𝐢𝐳𝐞𝐝 𝐢𝐧𝐜𝐫𝐞𝐚𝐬𝐞𝐝 𝐩𝐫𝐨𝐟𝐢𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐟𝐨𝐫 𝐚𝐥𝐥 𝐌𝐄𝐍𝐀 𝐜𝐨𝐮𝐧𝐭𝐫𝐢𝐞𝐬 𝐟𝐨𝐫 3 𝐜𝐨𝐧𝐬𝐞𝐜𝐮𝐭𝐢𝐯𝐞 𝐲𝐞𝐚𝐫𝐬. -Rationalized Nestlé – Bahrain portfolio of SKUs, while confirming overall sales growth, lowering operational complexity, and driving efficiency.-Implemented various route-to-market (RTM) changes to improve effectiveness. -Reorganized team of 72 to improve productivity and further develop team competencies and skills. Terminated underperforming team members. ⇒ Designed in-house tools to generate actionable shopper and consumer insights. Tools developed include shopper observation templates, shopper interview questionnaires, and in-home consumer visit templates and questionnaires.⇒ Represent Nestlé vis-à-vis customers, local authorities, ministries, non-governmental organizations (NGOs), and partners. ⇒ Partner with local universities to attract local talent.-Recruit and manage the career and succession planning of 50 salespeople within the country.-Manage career and succession planning for 22 employees across functions.⇒ Drive the Nestlé corporate social responsibility (CSR) agenda through various projects with key stakeholders in the country including the ministries of health, education, industry and finance, and ministry of municipalities affairs and agriculture.
