Amr Gaafar Email and Phone Number

Co-founded TRUX as the first food trucks manufacturer company in Egypt, offering over 20 different models of trucks and trailers to suit various retail segments. (China product line).Launched TRUX as a cost-efficient retail solution for clients, manufacturing food trucks of different sizes and shapes.Exclusive partnership with MOBITRUX, a premium-class trailers manufacturer in Moscow, Russia.Managed and operated G&B zones and tenants in over 100+ events, concerts, festivals and… Show more Co-founded TRUX as the first food trucks manufacturer company in Egypt, offering over 20 different models of trucks and trailers to suit various retail segments. (China product line).Launched TRUX as a cost-efficient retail solution for clients, manufacturing food trucks of different sizes and shapes.Exclusive partnership with MOBITRUX, a premium-class trailers manufacturer in Moscow, Russia.Managed and operated G&B zones and tenants in over 100+ events, concerts, festivals and exhibitions.Worked with 600+ F&B and retail vendors to cater to different target segments.Launched F&B and retail destinations with major developers, including; Orascom, Sabbour, Palm Hills, Sodic, Mountain View, Al- Burooj Compound and more, with an objective of driving sales to their projects.Leasing property management along with financial/legal management.Customized over 80+ F&B and retail trucks and trailers, delivering turnkey solutions to partners. Show less

Launched JTI (Winston) brand in the Egyptian market through various events and activations.Managed a team of executives, responsible for operating the HORECA channel, activations, events and individual projects.Supported achievement of volume KPIs and business goals.Stimulated brans energy via HORECA channel, achieving over 5000 qualified contacts across 12 special events.Ensured effective visibility and excellence in execution.Controlled the annual budget for the leisure… Show more Launched JTI (Winston) brand in the Egyptian market through various events and activations.Managed a team of executives, responsible for operating the HORECA channel, activations, events and individual projects.Supported achievement of volume KPIs and business goals.Stimulated brans energy via HORECA channel, achieving over 5000 qualified contacts across 12 special events.Ensured effective visibility and excellence in execution.Controlled the annual budget for the leisure (HORECA department).Created appealing merchandising displays to increase product visibility and sales, with excellence in execution across 40 contracted outlets and 4 flagship top leisure quality outlets.Execution of ITC Activities in leisure channel.Communicate Winston message in channel targeting 43,000 qualified contacts. Show less

Department: LAMP (Legal Age Meeting Point)Developed and implemented marketing programs through managing a motivated team.Responsible for 350 activated outlets, contracts, budget, sales, visibility, and team rotation.Generated & tracked sales reports by using SLA system.Ensured excellence in execution for activities throughout the year. Managed the HORECA channel across Egypt including: cafes, cinemas, pubs, restaurants and hotels.

Manage the Dial a Pack Project, offering a unique VIP service for Marlboro smokers.Oversaw a team of pilots for delivery and a call center.Ensured excellence in the delivery system achieving sales and call targets.Managed all PMI brand marketing activations and events.Managed the HORECA team across Egypt, covering approximately 300 HORECA outlets.Managed all summer projects.

Managed the “Designed your own pack” project, allowing PMI smokers to design their own pack on the spot. Ensured excellence in execution and achieved sales and brand image targets.Implemented a new report system for consumer feedback awareness.