Webmasters - Assistant Manager
CurrentI'm leading Web services unit in Dubai Islamic Bank as I look after DIB.ae website and intranet, as My role consists of• Devising strategies to drive online traffic to the DIB’s website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilising a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for the DIB.• Managing online brand and product campaigns to raise brand awareness.• Managing the redesign of the DIB’s website.• Improving the usability, design, content and conversion of the DIB’s website• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Preparing competition analysis report.• Publications and clients to better understand overall scope, schedule for major product launches and programs.• Making a usability test to enhance the user journey through all website pages • Create great web experiences that meet user & business needs.• Enhancing the SEO and increase the referrals which are coming from search engines • Work closely with the Content and Conversion Manager to understand our website user behaviour and implement change• Ensures the highest quality work is produced & the creative vision is on target with latest design trends. • Ensures creative department provides to the company quality system procedures as documented. • Recommend new services/features/enhancements based on competition analysis.• Handles tight deadlines and a large number of concurrent projects. • Initiating, monitoring and managing link acquisition strategies and the social media campaign.• Fluency on all onsite elements (CSS, XML Sitemaps, Canonical Tags etc.).• Develop, analyse and report on overall Search Engine Marketing program success with regard to keyword ranking, indexed pages, backlinks, etc.
