30YRS is a Data-driven performance marketing agency specializing in e-commerce marketing across various platforms including Facebook, TikTok, and Snapchat, and works with brands in Egypt and the Gulf🔘Managed to help 20+ E-commerce brands in Egypt and the Gulf region, spanning various industries, to achieve revenue growth and improved return on ad spend (ROAS) through effective paid advertising campaigns on platforms such as Facebook, TikTok, and Snapchat.🔘Collaborated closely with clients through Zoom meetings to discuss all data that they filled in the assessment form to understand their business goals, target audience, and unique selling propositions Utilized calculations to determine profitable customer acquisition costs and ROAS, ensuring alignment with marketing strategies.🔘Conducted comprehensive website audits to identify technical issues to optimize the funnel and Implemented A/B testing methodologies to optimize ad creatives, landing pages, and website elements, resulting in improved conversion rates and lower customer acquisition costs.🔘Managed, analyzed, and optimized digital marketing campaigns to align with each brand's requirements, ensuring KPIs were met or exceeded.🔘Utilized Tracking and analytics tools, such as Google Tag Manager, Google Analytics, and Clarity to track and analyze user behavior and key performance metrics, address barriers to conversion identify areas for improvement, and make data-driven decisions to increase website sales🔘Utilized data visualization tools, such as Google Data Studio (Looker studio), to create comprehensive reports and dashboards that provided clients with actionable insights and a clear understanding of campaign performance and ROI.

How to achieve 2.5 Million sales within 5 months and take a brand from random marketing activities to a systematic approach in marketing and advertising⚫SASA company specializes in fabrics, furnishings, digital carpets, and embroidered curtains with 3 Factories and 15 stores across Egypt and wants to launch their online store using Shopify🔘Searched about 5 direct competitors in the fabrics industry and engaged with their ads to analyze weaknesses points to create a competitive advantage and offers to attract customers🔘Planned to divide customers into 2 segments engaged and married to get accurate targeting and marketing message Resonated🔘Targeted the engaged segment because it was the neglected segment in the whole market and the weak point in the competitors and also the perfect time for wedding season🔘Executed a messages campaign after I created an offer that can’t be refused and the main objective was to drive sales to the big 7 offline branches in Cairo🔘Tracked the results of the campaign by creating a customized discount code for every client who sent a message and collecting his data and purchase value from every branch🔘Achieved 1.1 Million EGP sales with 9900 EGP budget of ads with ROAS 111.1🔘Repeated the whole process after I created another attractive offer 🔘Achieved 1.25 Million EGP sales with 11880 EGP budget of ads with ROAS 105.2🔘Launched the new online store after listing the products of digital curtains and carpets connected the Shopify store with the Facebook business manager and created a tracking system by setting up Facebook pixel code and Google Analytics 4 to analyze campaign results🔘Developed and executed comprehensive influencer marketing campaigns, identifying relevant influencers and crafting effective partnerships to increase brand awareness, drive traffic, and generate sales.🔘Achieved 135,110 K EGP sales with 14,217 EGP budget of ads with ROAS 9.5