Digital Marketing --> SEO, PPC, Content Marketing and Social Media Marketing.

Digital Marketing Specialist focused on SEO, PPC, and Content Marketing and Social Media Marketing.

Developed both short and long-term Strategic plans to execute growth objectives.Developed and managed sales and marketing operating budgets.Introduced 11 new products to the competitive market.Developed and recommended product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.Directed staffing, training, and performance evaluations to develop and control sales and marketing programs.Analyzed and controlled expenditures of the department to conform to budgetary requirements.

Planned and set directions coordinated the effort of department staffs towards achievement of company objectives. Responsible for profit margin and overhead costs incurred for the department's operation. Responsible for competitive positioning of the company within the market place.Developed and executed marketing programs to achieve objectives regarding revenue, profitability, and market share. Directed sales forecasting activities and set performance goals accordingly, and reviewed market analysis to determine customer needs, price schedules, and discount rates.Directed staffing, training, and performance evaluations to develop and control sales programAnalyzing sales statistics to formulate policy and assist dealers in promoting sales.

Developed and executed marketing plans and programs, both short and long range. Researched, analyzed, and monitored financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized. Developed and recommended pricing strategy for the company.Recommended changes in basic structure and organization of marketing group to ensure the effective fulfillment of objectives assigned to it and provided the flexibility to move swiftly in relation to marketing problems and opportunities. Directed the hiring, training, and performance evaluations of marketing and sales staff and monitored their daily activities.Used sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends.

Monitored and directed all rental activities for housing units and commercial shops. (28 buildings, and 330 shops)Assessed location viability for retail shops based on the requested activity criteria. Prepared annual operating budget including sources of revenues, vacancy rates, operating expenses, reserve requirements, and other expenses associated with the operation of the property. Responsible for directing the property maintenance operations, and arranged for alterations in accordance with company standards. Maintained occupancy goals as defined by the operating budget and management plan. Acted as liaison between architects and general contractors during new facilities construction and post constructions activities. Performed quality control inspections to ensure adherence to contract specifications and company standards.

Planned and organized the day-to-day outbound loads (from Canada to USA) and inbound loads (from USA to Canada) including assigning loads to available Company or Owner - Operator resources. Supervised the updating process for all pick up and delivery schedules on a daily basis in the dispatch program and monitored and supervised 40-50 drivers in addition to 3 clerks. Secured outbound or inbound loads through such means as customer contacts or ‘Load Link’ to balance the freight already secured by the company. Contacted dependable carriers in order to negotiate needed equipment and rates, updated the carriers and the Customer with finalized booking details, and participated in problem solving as required. Conducted the review and maintenance of records needed for computing costs and statistical reports regarding the operations program.

Assessed loan requests or commercial credit applications through interviews with applicants and checked application forms, references, credit ratings, credit scores, pay slips and other information. Approved or recommended approval of loans and commercial credit applications within policy guidelines. Prepared papers setting out conditions and periods of loans, rates of repayment, or in a commercial area, the setting out of trading terms. Prepared reports of loans and accounts which have 'outstanding' (unpaid) amounts, and reports on credit ratings of customers. Prepared statements of overdue accounts and forwarded these for legal action.