Amr Sherif Email & Phone Number

Cairo, Cairo Governorate, Eg

Cairo, Egypt

- Manage SDA portfolio includes the price mapping and profitability vs competitors to ensure long term market competitiveness and leadership.- Operational budget management of SDA category, include Tefal, Moulinex & Zahran branded products.- Develop and execute go-to-market strategies and launch plans for new products and promotions based on market research and evaluation of market trends and consumer insights with consumer driven market strategy.- Collaborate with cross-functional teams, including sales, and retail operations to ensure successful product launches and commercialization. -Manage the product code creation process, include user manuals and the artwork design of the packaging, define product pricing, positioning strategies and communication across marketing channels.- Work with the global business unit to study the potential opportunities, business development and guidelines - Internal diagnosis and report on monthly basis include detail analysis of sales, margin, insights, activations.- External diagnosis by analyzing of market trends include distribution, prices, competition, shopper behavior and insights as well as market shares.- Knowledge transfer and selling tactics by conducting training of products to all stakeholders, include sale reps/promoters.- Monitoring the sales forecast with planning team to ensure coverage of the demand and address shortages or slow movers to maintain healthy inventory stock levels and optimize distribution coverage per channel segments

Cairo, Egypt

- Analyze market trends, market search, channels & competitive benchmark.- Communicating the vision of the product to customers and consumers.- Defining products catalog, prices and promotions, work closely with sales team to define monthly sales activation plan (phase in/out, promotions, pricing, catalogs) and monitor them.- Manage product launching with the BU & Sales team, recommend and feed the launch packages in close collaboration with the Marketing Communication Team: POP material, advertising, PR event, sales event, internet, demo program, Ambassador, etc.- Assess new product’s opportunities and identify what it will take to succeed in the market, recommend the marketing strategy: goals, objectives, strategy: line-up evolution suggestion (product refreshment/discontinuation), price positioning, distribution strategy, in-store communication, communication outside the store.- Propose, develop & implement the marketing business plans of the categories, share local sales monitoring reports (KPIs) for key launches: distribution Sell in / Sell-out / Market share / In House Share / WD / Margin / Profitability.

Egypt

- Assisting brand manager in marketing activities of brand (Braun) categories throughout different countries across (GDM). Focusing on its grooming category.- Develop & implement branding strategies, plans as ATL & BTL to ensure the visibility of the products through our channels & partners.- Validate branding implementation through POP- Proof of performance; make sure the activity done successfully through necessary documents.- PO issuance & ensure vendors to receive their payments & financials on time.- Budget control and monitor the branding activities, strictly follow the P&G process from start point of the initial branding activity until receiving the invoices against the proof of performance and releasing payments.- Manage the PO after creation over SAP, monitor the spending & amounts against invoices received. - Develop & execute media strategies to reach target consumers including level mix, and market prioritization to match our short/long term goals and KPI’s with alignment to our global partners.- Accrual closure per FY-Fiscal Year, avoid overspending & maintain budget analysis as well as saving the POP documents & validations.

Egypt - Smart Village

- To assist sales and marketing management with communications media and advertising materials to effectively represent the company's products and services to customers and prospects.- Responsible for coordinating the communications output within the company. Creates and delivers emails, offers, promos, brochures, newsletters, and other publications to internal delegates & external market.- Work with manager and business units to determine event budget and manage expenses to that budget.- Analyze the telecom competitive market information to develop and increase the market share through branding process and dealers’ acquisition include there types.- Handel & Manage the Dealers/Accounts/Channels Branding & Shop renovation during fiscal year efficiently - Manage budget during the fiscal year to allocate properly according to the business needs & potential growth of the market.- Ensure high coverage and visibility through installing Vodafone facades nationwide and Covers the branding process and the communication flow between all involved parties & Manage the Production of the POSM Covers the process of design specs, ordering. Distributing POS materials internally and externally

Smart Village

- Own & manage client relationship as well as resolving their queries.- Work as part of a team to ensure offering world-class Customer Service- Manage the customer’s account financially in efficient & effective way- Handle escalations & communicate with centralized departments to report cases- Raise refund and compensation cases for individuals after investigations- Coordinate with relevant departments to align with customers in the UK regarding delivery dates & pickup zones- Handle technical issues & report network outages - Offer customers latest offers as they eligible for upgrades over their accounts and adding more benefit & value to ensure customer satisfaction & increase revenue

Egypt

- Sell bank Products & services to new customers to maximize Retail market share / profitability, and develop opportunities to increase Sales production.- Quality service: process client requests & files & follow up on work progress.- Coordinate with concerned departments of the bank to finalize client’s requests & sales process- Prepare and review all required reports and KYC forms & ensure all documents are sent accurate & complete.- Ensure bank Policies & Procedures are followed- Receive, handle and resolve customer complaints & increase customer satisfaction- Maintain customer loyalty: attend to client’s inquiries & build strong relationship- Stay updated with all new financial services, promotions, marketing campaigns & competitive edges- Aware customers with all Services & facilities available & recommend most suitable for their needs

Egypt

- Design promotional packages & offers for family as well as individuals- Sponsorship & establishing work plans and objectives- Dealing with hotels to retrieve competitive prices- Coordinating activities & Bookings of clients- Maintain client network , hotel, transports throughout databases

Egypt

Local Market (Egypt):Distribute medical equipment for wholesalers upon major merchants as Ministry of Health & Hospitals Retailing upon pharmacies and medical laboratories Presenting customers the various products availableFollow up shipment of products exported to abroad countries

Egypt

Review books of accounts and financial statements of the BankWorking in accounts payable group in calculating and coding income voices and account numbers and arrange paymentsReview Weekly payments & deposits Clear accounts receivable from each month

Bachelor'S Degree, Marketing And International Business

Affiliation with Modern Sciences and Arts University

B.A, Management Sciences & Technology; Marketing & International Business

Prepared Thesis for Graduation Project: “Effect of Brand Loyalty on Consumer Buying Behavior of Youth Clothes” applied on Fashion.

American Diploma