Amrdeep Athwal Email & Phone Number

Leeds, Gb

Leeds, Please Select A State..., Gb

My LTD company for contracting and consulting, I have worked on a diverse set of programs either through intermediaries or direct with the client. Areas of specialism have included:- Conversion rate optimisation- Web analysis- Web analytics implementation- Data visualisation- Personalisation- UX and User researchindustries worked:B2BB2CSaaSE-commerceFashionFinance and insuranceLead generationPublishingPublic sector

Leeds, England, Gb

Working across the DACH region with a focus on analytics and optimisation to enhance the way users interact with Lowell for the benefit of the customer and the organization

London, Gb

managing digital analytics for various services from choosing analytics and optimisation vendors to reporting and implementation of tracking and reporting

London, England, Gb

London, Gb

Managing the digital strategy for all the services that sit within the home office (HMPO, GRO, UKVI and Border Force)Duties included but were not limited to:- Managing KPI frameworks, outcome delivery plans and OKRs- Stakeholder management across the home office and cabinet office- Presenting back Progress and performance of key services to senior stakeholders- Liaising with key services to ensure digital transformation projects are on track

London, Gb

Duties include:- Splunk query and reporting- GTM/GA/Data studio reporting and configuration- Optimizely test set up and build- SC cleared

London, Gb

Duties include:- GTM/GA/Data studio reporting and configuration- Measurement frameworks- Stakeholder management- SC cleared

London, Gb

Duties include:- Splunk query and reporting- GTM/GA/Data studio reporting and configuration- Optimizely test set up and build- SC cleared

Leeds, Gb

Manage a backlog of tests across 3 regions, 43 countries, helped deliver over £50 million in additional revenue. Manage the CRO programme including liaising with analytics, development, product and marketing teams across the globe.

Altrincham, Gb

Working on a new digital service using the GDS measurement framework with other key KPIs Main duties included:- Setting up the measurement framework for the new service working closely with key business areas- Baselining KPIs for comparison for current service and putting in place processes to capture data in new service- Implementation of tracking and tagging using GTM for current service and new service to support analysis and baselining- Analysis of data and presenting this back to the project team as well as wider client organisation

Sheffield, S. Yorkshire, Gb

Working in the digital team my time was split 50/50 between CRO and Web analytics implementation my duties included- Setting up tests in Adobe Target and Google optimise- Analysing and reporting of tests- Setting up tracking of key areas of the web site for tests and for new pages/areas- Mentoring colleagues on best practice for CRO, personalisation and statistics

Worked on all three airport websites in the group, duties included:- Web analysis for the team- Implementation of Google tag manager- SME in CRO

Manchester, Gb

Was the senior strategist leading one of the teams in the business covering a diverse set of 6 clients. Main duties included:- Wireframing and hypothesis generation- Web analysis- Client liaison- Leading a team of multiskilled specialists- Presenting to clients and being their main point of content for optimisation and web analytics

London, England, Gb

Managing the CRO programme from the point of users conducting a search to them reaching the order confirmationWorking closely with the relevant product owner and product teams to run AB testing of features as well as ux/ui and copy improvementsRunning POC trials with leading AI technology providers

Bradford, Gb

Looking after the satsuma loans website from a UX and optimisation standpoint.Pulling data for creating a hypothesis, building and analysing tests and running QA on multiple devices in the device lab

As the User Experience & Optimisation Manager I am responsible for the Wage Day Advance customer journey online pre, and post login. I analyse, interpret, plan and implement improvements to the customer journey, playing a key role in the progress of the brand’s ambitions.Core responsibilities:• Leading and managing the website and mobile user experience• Managing the digital customer research plan, understanding website and mobile user behavior and informing test plans• Driving the conversion rate optimisation (CRO) plan, defining KPIs, required inputs and championing a test and learn approach• Propose enhancements to creative, content and layout to maximise funnel conversion and minimise dropout/bounce rates• Producing reports and insight into website user behaviour, goal conversion, content engagement and campaign performance• Researching and identify new digital tools that we may use in the future to effectively improve the experience for our customers onlineTools Used:Google analyticsOptimizelyCrazy EggFeefoFormisimoQualarooCertifications:GAIQ

Pool-In-Wharfedale, West Yorkshire, Gb

Optimising conversion rates across a portfolio of websites through analysis of web data, user testing/surveys and user journeys.As the CRO specialist I provide input when designing and wire framing new landing pages or whole sites. I also take the lead in analysing user behaviour by using a wider variety of data sources and both quantitative and qualitative data to develop a full understanding of user behaviour and their needs.Tools Used:Google analyticsUnbounceOptimizelyAttenseeCrazy EggDecibel insightsTrust Pilot

Leeds, Gb

Analysing website performance, streamlining conversion paths, competitor analysis and conversion rate optimisation. Working for a leading and award winning full service digital marketing agency.As a web analyst my primary focus is to spot trend in data and provide clients with insight and direction into how they can improve all aspects of the digital marketing strategy. I have a strong interest in conversion rate optimisation and the psychology of users.Tools used:Adobe PhotoshopGoogle AnalyticsGoogle adwordsIBM CoreMetricsVisual Website OptimizerMajestic SEOSEM Rush

Using various data sources, data cleansing, segmentation and modelling to build best in class sales territories, franchise territories, client Web portals and a direct marketing campaigns.

Gb

- Date entry- General Admin

Bsc, Computing

National Diploma In Computing With Cisco Ccna, Computer Science