Amrdeep Athwal Email and Phone Number
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International keynote speaker includes:Conversion Hotel 2024, NL - talk on applying CRO principles to other areas and the attributes that lead to successMeasurefest 2023, UK - How Sherlock Holmes was the first analyst and what he can teach about analyticsExperimentation Elite, UK - optimizing B2B e-commerce key takeaways, tips and tricksPodcast guest incuding:- CRO Cafe - Why empathy is the top skill for CROs- Nohacks podcast - Future of CRO and AIWebinar speaker on various topicsA 17+ year veteran of data and all data related task including:- Web analysis- Data analytics- Tagging and tracking set-up - Reporting and dashboarding- Delivering key insight for measure, test and learnA 12+ years veteran of experimentation, CRO and digital covering a variety of tasks including:- hypothesis generation- setting up and running a CRO process- upskilling staff on CRO- test build and set up- test analysis- building a test learn culture- AB Testing, MVT and PersonalisationI have helped dozens of companies deliver £100s of million in incremental revenue through a mixture of user research/psychology, UX, web analytics, and experimentation. As well as improving the experience of users and colleagues through better use of technology.
Conversions Matter Ltd
View- Website:
- conversionsmatter.com
- Employees:
- 1
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Chief Experimentation And Analytics DirectorConversions Matter LtdLeeds, Gb
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Senior Performance AnalystAtos - Defra Nov 2024 - Present
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Chief Experimentation, Analytics And Ai Officer (Ceaaio)Conversions Matter Ltd May 2017 - PresentLeeds, Please Select A State..., GbMy LTD company for contracting and consulting, I have worked on a diverse set of programs either through intermediaries or direct with the client. Areas of specialism have included:- Conversion rate optimisation- Web analysis- Web analytics implementation- Data visualisation- Personalisation- UX and User researchindustries worked:B2BB2CSaaSE-commerceFashionFinance and insuranceLead generationPublishingPublic sector
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Digital Optimisation SpecialistLowell Jun 2024 - Nov 2024Leeds, England, GbWorking across the DACH region with a focus on analytics and optimisation to enhance the way users interact with Lowell for the benefit of the customer and the organization -
Senior Performance AnalystUk Home Office Dec 2023 - May 2024London, Gbmanaging digital analytics for various services from choosing analytics and optimisation vendors to reporting and implementation of tracking and reporting -
Senior Performance AnalystMade Tech Jul 2023 - Oct 2023London, England, Gb -
Senior Performance AnalystUk Home Office Dec 2022 - Jul 2023London, GbManaging the digital strategy for all the services that sit within the home office (HMPO, GRO, UKVI and Border Force)Duties included but were not limited to:- Managing KPI frameworks, outcome delivery plans and OKRs- Stakeholder management across the home office and cabinet office- Presenting back Progress and performance of key services to senior stakeholders- Liaising with key services to ensure digital transformation projects are on track
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Performance AnalystHm Revenue & Customs May 2022 - Nov 2022London, GbDuties include:- Splunk query and reporting- GTM/GA/Data studio reporting and configuration- Optimizely test set up and build- SC cleared -
Senior Performance AnalystGovernment Digital Service Mar 2022 - May 2022London, GbDuties include:- GTM/GA/Data studio reporting and configuration- Measurement frameworks- Stakeholder management- SC cleared -
Performance AnalystHm Revenue & Customs May 2021 - Mar 2022London, GbDuties include:- Splunk query and reporting- GTM/GA/Data studio reporting and configuration- Optimizely test set up and build- SC cleared
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Senior Optimisation SpecialistPremier Farnell Jan 2020 - Dec 2020Leeds, GbManage a backlog of tests across 3 regions, 43 countries, helped deliver over £50 million in additional revenue. Manage the CRO programme including liaising with analytics, development, product and marketing teams across the globe. -
Performance Analyst (Contract)Informed Solutions May 2019 - Nov 2019Altrincham, GbWorking on a new digital service using the GDS measurement framework with other key KPIs Main duties included:- Setting up the measurement framework for the new service working closely with key business areas- Baselining KPIs for comparison for current service and putting in place processes to capture data in new service- Implementation of tracking and tagging using GTM for current service and new service to support analysis and baselining- Analysis of data and presenting this back to the project team as well as wider client organisation -
Digital Optimisation Analyst - (Contract)Plusnet Aug 2018 - Feb 2019Sheffield, S. Yorkshire, GbWorking in the digital team my time was split 50/50 between CRO and Web analytics implementation my duties included- Setting up tests in Adobe Target and Google optimise- Analysing and reporting of tests- Setting up tracking of key areas of the web site for tests and for new pages/areas- Mentoring colleagues on best practice for CRO, personalisation and statistics -
Web And Optimisation Analyst (Contract)Manchester Airport Group Jun 2018 - Jul 2018Worked on all three airport websites in the group, duties included:- Web analysis for the team- Implementation of Google tag manager- SME in CRO
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Senior Optimisation StrategistUser Conversion Mar 2018 - Jun 2018Manchester, GbWas the senior strategist leading one of the teams in the business covering a diverse set of 6 clients. Main duties included:- Wireframing and hypothesis generation- Web analysis- Client liaison- Leading a team of multiskilled specialists- Presenting to clients and being their main point of content for optimisation and web analytics -
Digital Optimisation Manager (Contract)Eurostar May 2017 - Feb 2018London, England, GbManaging the CRO programme from the point of users conducting a search to them reaching the order confirmationWorking closely with the relevant product owner and product teams to run AB testing of features as well as ux/ui and copy improvementsRunning POC trials with leading AI technology providers -
Ux And Optimisation ManagerProvident Financial Group - Provident, Satsuma & Glo Aug 2016 - Apr 2017Bradford, GbLooking after the satsuma loans website from a UX and optimisation standpoint.Pulling data for creating a hypothesis, building and analysing tests and running QA on multiple devices in the device lab -
User Experience & Optimisation ManagerWagedayadvance Mar 2015 - Jul 2016As the User Experience & Optimisation Manager I am responsible for the Wage Day Advance customer journey online pre, and post login. I analyse, interpret, plan and implement improvements to the customer journey, playing a key role in the progress of the brand’s ambitions.Core responsibilities:• Leading and managing the website and mobile user experience• Managing the digital customer research plan, understanding website and mobile user behavior and informing test plans• Driving the conversion rate optimisation (CRO) plan, defining KPIs, required inputs and championing a test and learn approach• Propose enhancements to creative, content and layout to maximise funnel conversion and minimise dropout/bounce rates• Producing reports and insight into website user behaviour, goal conversion, content engagement and campaign performance• Researching and identify new digital tools that we may use in the future to effectively improve the experience for our customers onlineTools Used:Google analyticsOptimizelyCrazy EggFeefoFormisimoQualarooCertifications:GAIQ
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Conversion Rate Optimisation ManagerLead Technologies (Europe) Ltd May 2014 - Mar 2015Pool-In-Wharfedale, West Yorkshire, GbOptimising conversion rates across a portfolio of websites through analysis of web data, user testing/surveys and user journeys.As the CRO specialist I provide input when designing and wire framing new landing pages or whole sites. I also take the lead in analysing user behaviour by using a wider variety of data sources and both quantitative and qualitative data to develop a full understanding of user behaviour and their needs.Tools Used:Google analyticsUnbounceOptimizelyAttenseeCrazy EggDecibel insightsTrust Pilot -
Web/Cro AnalystTwentysix Jun 2012 - Apr 2014Leeds, GbAnalysing website performance, streamlining conversion paths, competitor analysis and conversion rate optimisation. Working for a leading and award winning full service digital marketing agency.As a web analyst my primary focus is to spot trend in data and provide clients with insight and direction into how they can improve all aspects of the digital marketing strategy. I have a strong interest in conversion rate optimisation and the psychology of users.Tools used:Adobe PhotoshopGoogle AnalyticsGoogle adwordsIBM CoreMetricsVisual Website OptimizerMajestic SEOSEM Rush -
Mapping Data ConsultantTech4T Sep 2007 - Nov 2011Using various data sources, data cleansing, segmentation and modelling to build best in class sales territories, franchise territories, client Web portals and a direct marketing campaigns.
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It Support TechnicianJk Ltd Jun 2006 - Apr 2007
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Admin SupportBirmingham Midshires Aug 2001 - Oct 2001Gb- Date entry- General Admin
Amrdeep Athwal Skills
Amrdeep Athwal Education Details
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Birmingham City UniversityComputing -
College Of West AngliaComputer Science
Frequently Asked Questions about Amrdeep Athwal
What company does Amrdeep Athwal work for?
Amrdeep Athwal works for Conversions Matter Ltd
What is Amrdeep Athwal's role at the current company?
Amrdeep Athwal's current role is Chief Experimentation and Analytics Director.
What is Amrdeep Athwal's email address?
Amrdeep Athwal's email address is am****@****tar.com
What is Amrdeep Athwal's direct phone number?
Amrdeep Athwal's direct phone number is +4416122*****
What schools did Amrdeep Athwal attend?
Amrdeep Athwal attended Birmingham City University, College Of West Anglia.
What are some of Amrdeep Athwal's interests?
Amrdeep Athwal has interest in Social Services, Children, Football, Science, Analytics, New Technologies, Weight Lifting And Literature, Running, Conversion Rate Optimisation, Health.
What skills is Amrdeep Athwal known for?
Amrdeep Athwal has skills like Google Analytics, Analytics, Digital Marketing, Conversion Optimization, Web Analytics, Seo, Data Analysis, Direct Marketing, Ppc, Customer Insight, Online Marketing, Landing Page Optimization.
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