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Marketing and Business executive skilled in demand creation marketing with deep end-system application knowledge, and strong business acumen and intelligence. Business development mindset that uncovers new opportunities and grows the funnel. Develop and Drive marketing strategies around digital and lead nurturing programs that result in opportunity growth. Establish strong customer relationships and credibility worldwide via customer executive sponsorship and understanding customer’s expectations.My core strength lies in team and process building for marketing and business development. Understanding the core business needs allows the team to deploy the right strategy and tools to resolve the need in the most efficient manner. Throwing more people at problems is not always the right answer. You need strategies and tactics that leverage today’s marketing tools/solutions and that align to the customer buying journey through the use digital platforms, content marketing, and thought leadership to enable customer engagements.Thoroughly understanding the modern buyer journey and customer experience (CX) is key to drive revenue and actively contribute to the strategic direction of the company and not just focus on feel-good metrics. Leveraging digital marketing and lead generation solutions allows for more effective reach to the customers and measurement of the campaign’s effectiveness.Having executed on all aspects of marketing as both a manager and an individual contributor gives me rare insight into many applications around Data Center, Communications, Defense, Industrial and Automotive. For example, I understand the key technologies that drive success in these markets such as FPGAs/ASICs, Storage & Flash Controllers, NVM Memory, Power, PCIe and Ethernet Switches, SoCs/MCUs, etc.Areas of Expertise Include:Global Marketing & Business Development | Brand Formulation | People Management | Channel SalesThought Leadership | Strategic Planning | Strong Global Customer RelationshipsDefining the Customer Journey | Digital Platform Development | Lead Generation
Self.
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Sr. Vice President Of MarketingSelf.Los Gatos, Ca, Us
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Sr. Vice President Of MarketingBlaize Aug 2024 - PresentEl Dorado Hills, California, UsAI for the Edge and Enterprise -
Vice President Of Marketing; Verticals And PartnershipsGroq Oct 2020 - Aug 2024Mountain View, California, UsResponsible for all aspects and strategy for vertical markets, partnerships and business development. Delivered strategic GTM plans to enable demand creation across multiple vertical (government and commercial). Drove the partner strategy and GTM for software and hardware vendors. Supported the demand creation for key customers looking to develop AI solutions using Groq’s hardware and the development of solutions to enable wins. Worked closely with Strategics in developing joint solutions to address heterogenous system needs. Built strong customer and partner relationships to enable strategic partnerships and co-development -
Vice President Of MarketingCypress Semiconductor Corporation (Acquired By Infineon) 2018 - 2020Responsible for all aspects of inbound / outbound marketing as well as lead generation campaigns and events for memory products division. Led the ecosystem partner team in driving chip-set qualifications and reference design opportunities with hardware vendors (SoCs, storage, GPUs, FPGAs). Deployed partner and sales demand creation programs and provided future technical requirements for product planning purposes for next gen memory products.• Deployed outbound programs by focusing on high-value / high-barrier entry markets such as communication, automotive, data center and industrial that aligned with organization’s objective to provide heathy returns. • Drove sales and channel marketing initiatives to increase demand creation with joint branding, digital marketing, social promotion, trainings and positioning of solutions, improving customer journey through the funnel to meet growth goals of 10% year-over-year.• Developed strategic plans for memory product strategy and identification of growth opportunities to embed high-value memory solutions. Provided thought leadership, roadmap, value proposition, competitive analysis, go-to-market and partner engagement plans. e.g. ADAS (Advance Driver Assisted Systems), next generation 5G wireless infrastructure, Industrial Automation, portable Medical, etc.
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Vice President Of Corporate And Vertical MarketingMicrosemi Corporation (Acquired By Microchip) 2012 - 2018Directed technical / strategic marketing teams in meeting demand creation and solution goals to support near-term revenue growth and achieve vertical market ROI. Managed business development team in fostering strong partner eco-system relationships to achieve position on reference designs and partner hardware boards as well as joint GTM with partners. Oversaw marketing communications team (US and India) focused on public relations, digital platforms, lead nurturing, web, events, and creative imaging to position the product value propositions with end markets and customers.• Grew vertical markets year-over-year (single-digit growth) and expanded product footprint with end markets such as data center servers, enterprise storage, industrial automation, automotive (ADAS / EV), and A&D.• Improved sales efficiencies based on processes and tools to increase and manage demand creation by offering lead-nurturing solutions, marketing analytics, formulation of key sales objective process, and training programs.• Maintained accountability for overall revenue and design win goals for each vertical market.• Executed monthly tracking of partner demand creation successes, helping to align current technology with partner technology.• Worked closely with each business unit in executing 3-year strategic plans that included all product branding, solution plans, and outbound marketing deliverables, enabling BUs to meet overall year-over-year design win and revenue goals.• Managed technical / strategic marketing teams focused on vertical markets and ecosystem partner reference designs in achieving all business and solution goals, supporting near-term revenue growth and meeting vertical market ROI.• Collaborated with sales in identifying customer platforms and provided sales enablement with extensive targeting program plans and value propositions that helped meet design win goals.
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Business Development And Marketing - Business UnitsAltera (Acquired By Intel) 2004 - 2012Managed team of technical, strategic, and customer marketing managers for data center, defense, and government business unit focused on applications in data center / HPC for acceleration, storage, secure communications, and RADAR / EW. Established key strategic partnerships with data center customers, USG agencies, IP and hardware board vendors.• Orchestrated all strategic and business aspects of business unit, generating high revenue and margin growth, increasing PLD market share, and establishing continued investment within market for solutions development.• Defined strategic marketing plans to direct different organizations in developing market-focused solutions, such as OpenCL and Security that impacted requirements for product / tool development and market positioning.• Built vertical MRDs with key technical requirements and analysis on total available market to influence next-generation product, tools, IP development, and investments, resulting in successful market share gains.• Created market and business plans to position solutions within focus military / intelligence / computer sub-segments via campaigns, value propositions, tradeshows, articles, and press releases.• Directed and trained sales team to focus on best ROI opportunities and developed sales training modules for demand creation. Provided content for sales-winning proposals to win key platforms.• Identified, developed, and managed partnerships to uncover business opportunities to strengthen partnerships. Provided support at major accounts to establish high-level relationships with management and key decision makers, leading to closure of major opportunities and achieving government funding goals.
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Founder And Vice President Of MarketingSiliconexpert Technologies (Acquired By Arrow) 2000 - 2004Drove the Marketing and Sales for SiliconExpert's Software and BOM database management tools.
Amr El-Ashmawi Skills
Amr El-Ashmawi Education Details
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University Of Silicon ValleyEngineering
Frequently Asked Questions about Amr El-Ashmawi
What company does Amr El-Ashmawi work for?
Amr El-Ashmawi works for Self.
What is Amr El-Ashmawi's role at the current company?
Amr El-Ashmawi's current role is Sr. Vice President of Marketing.
What is Amr El-Ashmawi's email address?
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What is Amr El-Ashmawi's direct phone number?
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What schools did Amr El-Ashmawi attend?
Amr El-Ashmawi attended University Of Silicon Valley.
What skills is Amr El-Ashmawi known for?
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Amr El-Ashmawi's colleagues are John W. Kephart, Msph, Carrie Ann Cole, Sheeja Cc Ph.d, Harikrishnan.k Hari, Shital Bridal Makeup Makeup Artist, Simon Cordell, Farah Ahmed.
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