Design | Create | Produce |ActivateProject Management - events and activationsProduction Management Concept development and research Financial event Management / Project Costing and ProfitabilityVendor/ Supplier relationship and Team LeadClient Relationship and Account management lead

• Set up the company in Dubai main land and Free zone.• Managing the Day to day operation of the company.• Handling all financials and Banking relations• Managing Client Relations & Business Development. From briefing to execution• Overlooking Tendering process from Concept, to presentation to submission. Creation of Presentations for submission. • Project Management of Events by over looking the concept development, Production, And Execution • Vendor and Supplier Management. Creating a preferred Supplier list and keeping good relations with all suppliers• Coordination between different government entities for approvals• Attending Major event Related exhibitions, and seminars to learn new technologies• Budgeting, Financial Statements Some of the major clients: Emaar, General Motors, Cadillac, Chevrolet, HP, Shell, Head & Shoulders (P&G), BAT, Baker Hughes, & Pepsi. Managed Projects in: UAE, KSA, Lebanon, Kuwait, Morocco, Egypt and Jordan. Excellent Experience in: Activations, Inaugurations, Product Launches, conferences, Team Buildings, Sports Activations, and Road Shows, Ramadan and show Tents, Car Launches, and Media Ride & Drive events

• Managing Clients portfolios • Introducing, Presenting and promoting EEC to the market• Assist in the pre- opening & opening of the Head Office • Market analysis. • Assisting in business planning and Development • Creating sale and account management Departmental Structure. • Assisting the creative Department on Yearly Events• Managing the client service / Sales department • Coordinating with Different Suppliers from Media houses to Advertising agencies • Creating Event Structure for our yearly festivals and events.

• Managing Corporate Clients Accounts• Performing sales calls and client presentations • Producing sales forecast and Event bookings • Creating and implementing Event Strategies & Improving Clients Event Structure • Coordinating Between Client & Event technical Team• Coordinating with Suppliers and others organizers• Analysis of the Market, Competitors and Trends.• Coordinating with the Marketing Department and Creative Department. Achievements: Increase Awareness of AE in the Market Increase Sales and Events Creating an infrastructure for sales departments and work loadsEvents Handled: Sony Bravia Launch in Jeddah Ford New Show rooms inauguration (Jeddah, and Abha) (B.A.T) Dunhill Dimensions Event (Jeddah) Al Baik Environmental Campaign Mini Events Series (Jeddah) Prince Mohammad University Corner Stone Celebration (Khobar) Mazda Face Lift Press Conference (Jeddah) Schlumberge New Site inauguration (Khobar) Major Festivals: 2006 African Cup opening Ceremony in Cairo: Fire works Jeddah Gheir Summer Festival: Fun Park

• Performing sales calls, Cold Calls, and product introduction• Building a sold client relationship (Maximizing Client database and relationship)• Managing & Maintaining Corporate Client Accounts (Corporate, and Government) Established a friendly business relationship with Corporate Decision makers (relationship Selling)• Handled individual guests Accounts (High End Profile clients)• Coordination with Client, Suppliers, and Event organizers for Corporate Events. • Coordinating between the guest, Senior Management and Banqueting (pricing & all requested Materials from food to decoration and Layout, along with all requested equipments such as audio Visuals & stages). • Analyzing the market and competitors. (Sales Analysis, & Forecasting reports) • Creating promotional items to increase Sales and Awareness. (Usage of Direct Marketing, and in House Promotions)• Assisting Clients in product Launches, Press Conferences, and Seminars. • Promoting the Groups 5 * Restaurants • Liaise with restaurant Managers for corporate Reservations• Handled all Loyalty Cards to include listing of clients and issuing procedure• Supervision and assistance of the guest during the event. Some of the Corporate Events Supervised: {BMW’s 5 Series Launch} (Erfan Hospital Symposiums) {Tilda Rice Launch) {Red Bull Conference and Supplier Award) {Samsung Product Range) {B.A.T Supplier Confidence event){Gillette Sales Force Incentive Event) {Nissan 350 Z Launch) {Saudi Hollandi Bank Anniversary) Achievements: 40% Increase in no. of events (Compared to 2002) Maintained a solid client relationship Increased Client database and new business referrals

• On the job and off the job training of new & Old • Coordination between Career Development department & front office• Hotel Trainer & Presenter of the Six Continents Loyalty Card• Daily Supervision of the front desk activities. Certificates achieved: - managing training and development. Supervisory skills. – Craft training certificate - Customer comes first. Member of the Pre-opening & Opening Team. Responsibilities included:• Creation of training manuals, and aiding in the new Recruitment procedures (RAC),• Production of the front office forms, Procedures and Standards in coordination with the Intercontinental Hotel management Standards.

Intensive Management training. Major areas covered: • Reservations, Front Desk & House Keeping including telephone operator, purchasing /receiving. for 3 months • Sales & Marketing for 3 month• Assistant Hotel Manager for 3 months.