As a pharmacist and a pharmacy owner operating out of New Zealand's largest private hospital, I see a wide variety of patients and their families every day.Their ailments may differ, but their basic needs are the same. Everyone want his or her pharmacist to understand their condition, to listen and respond to their needs, and to dispense their medication quickly and professionally. Many times, and especially with older patients, they want additional advice and encouragement and support. It is this personal touch I’m most passionate about. I’m also passionate about finding and leveraging technology to continuously improve the speed and ease of accessing our pharmacy services.