With nearly three decades of leadership experience, I am the CEO of Imperia Structures Ltd., where I oversee the company's strategic direction and expansion. My career began in marketing at Uniprints India, where I played a pivotal role in transforming the company into a globally recognized brand. Over the years, I have led cross-functional teams across industries including real estate, IT, fashion, and auto parts. My expertise lies in developing business strategies, managing large-scale operations, and building strong client relationships to drive sustainable growth.
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Chief Executive OfficerImperia Structures Ltd Mar 2024 - PresentNew Delhi, Delhi, In -
Director MarketingUniprint India Pvt. Ltd. Nov 1996 - PresentUniprint India pvt. ltd. is one of India’s leading Branding, media and advertising agency based in Delhi(NCR) and offers high quality Services. Uniprint is associated with some of India’s most respected companies, MNCs and advertising agencies as well as creative artists, photographers and designers. Uniprint India has world class technology and stringent quality control at every stage of the assignment. In addition, it works closely with its clients and the creative community, delivering a great degree of versatility and customisation in the execution of every job across a spectrum of different materials.I was responsible to develop and run- Go to market strategy for US, Europe & Asia region. - Created and Managed exclusive brand tie-ups with Polo Ralph Lauren (for their Barcode & Tag solutions for India & UAE)- Created and Managed exclusive print collaborations with 'Bestsellers' (Denmark) and 'Connection AB' (Sweden) for brands like Jack & Jones, Veromoda and Veromoda Accessories.- Made an exclusive packaging alliance between Uniprints and 'Hudson Bay' (Canada) through its Indian Agency 'Linmark' - Yearly market reviews on the state of the content management market in these regions.- Planning and execution on all programs and campaigns within these regions for content management.- Budget management.- Internal influence and integration.- Business unit planning.
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Managing DirectorPevera Infra Pvt. Ltd. Jan 2020 - Mar 2024
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Director Of Sales MarketingPevera Infra Pvt. Ltd. Dec 2015 - Dec 2019I am responsible for leading the marketing strategy and execution for assigned brands, ensuring compliance with regulations, supporting revenue generation, and staying current with industry trends. I have expertise in resource optimization, budget management, sales achievement, and multi-channel marketing.
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DirectorAssist Care Jun 2020 - Mar 2021I successfully guided the marketing plan and execution for assigned brands while maintaining compliance with regulations and supporting revenue growth. -
Executive DirectorAprameya Group Jun 2015 - Nov 2015Responsible for the overall strategic direction and leading the marketing plan and tactical execution, resource optimization, budget and sales achievement for assigned brandsEnsuring all assigned brands marketing initiatives operate within full compliance of regulatory and legal policiesRendering support to revenue generation across the campus with measurable, branded, targeted and segmented, consumer driven marketingUnderstanding various competitive environments, multi-channel communications, and best practices in the area of brand development, advertising, direct response and relationship marketing, consumer promotion and business analytics -
Chief Marketing OfficerCosmic Structures Limited Oct 2014 - May 2015New Delhi, Delhi, InAdministering the entire corporate communications and brand management activities Leading 7-8 members team and spearheading product branding along with media planning / buyingFlourishing PR relations with various media agencies, maintaining a strong vendor network and developing businessTracking impact of marketing on sales as well as implementing sales promotional activities as a part of product launch, brand building and market development effortMapping current marketing trends & tracking competitor’s activities & providing valuable inputs for product enhancement and fine tuning marketing activitiesDeveloping and executing high impact/ efficient digital & social brand communications programs Responsible for driving digital marketing strategy which includes digital strategies, keyword research, on-page search engine optimization (SEO) elements, analyzing web analytics, all social media strategies & online outreach programsMapping strategies to create demand for products, managing integrated marketing plans, implementing ATL/BTL marketing plans for creating brand awareness in the massesConducting analysis of marketing plans effectiveness and working closely with internal stakeholders to execute the marketing campaignsPlanning marketing campaigns, getting collateral developed and promoting the products and services through 360* Marketing -
President-MarketingCosmic Structures Limited Sep 2011 - Sep 2014New Delhi, Delhi, InCosmic Structures Limited is a professionally managed realty company. Their passion and aim is to act as a respectable and trustworthy builder and developer in the competitive field of real estate and infrastructure in India.I joined Cosmic Structure Limited in 2011 as the Marketing Head (President). In over one year, I have helped develop and grow all three verticals (Online marketing, offline marketing and OOH), fuel the adoption of various social media platforms and created the best brand visibility by launching it's products. I am responsible for stratergic planning, development and co-ordination with vendors of large scale to promote Cosmic's offerings and getting the core sale objectives met. I helped in developing the long-term PR stratergies and campaigns to strengthen the brand image and power Cosmic's positioning in the market. I also Organised and lead Cosmic to Trade Shows, Conferences etc. -
Vice President - MarketingImperia Structures Ltd Feb 2010 - Jun 2011New Delhi, Delhi, InPowered with the vision to provide integrated townships that encompass residential, commercial and office spaces with world class amenities, The Imperia Group, earlier known as S.Tech, has from its very inception been a real estate developer with a difference. I - Defined & continuously developed sales and marketing business processes - Designed and implemented the marketing stratergy and lead the campaigns to support delivery of the business' goals. - Developed Imperia Group business plans to achieve the company’s strategic objectives - Managed a team of professionals to meet the company’s targets - Developed and maintained various partnership relations with strategic clients - Contributed many product development initiatives that enhanced the user experience - Primary contact for advertising/PR agency relationship and interacts with internal and external partners to produce go-to-market deliverables. -
Manager MarketingUnited Offset Printers Jan 1991 - Jul 1996United Offset Printers were one of the early printing presses in India working for leading FMCG clients like Dabur, Ranbaxy etc.. along with commerical printing for Diamond Comics (Pran Media)I was responsible for managing clients for all offset printing assignments along with co-ordination with the printing press.
Amrit Pal Singh Education Details
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Institute Of Management StudiesMarketing -
University Of LondonPrinting Management -
Shaheed Bhagat Singh CollegeCommerce
Frequently Asked Questions about Amrit Pal Singh
What company does Amrit Pal Singh work for?
Amrit Pal Singh works for Imperia Structures Ltd
What is Amrit Pal Singh's role at the current company?
Amrit Pal Singh's current role is CEO | Imperia Structures Limited.
What schools did Amrit Pal Singh attend?
Amrit Pal Singh attended Institute Of Management Studies, University Of London, Shaheed Bhagat Singh College.
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