• Analyzed applicant’s financial status, credit and property evaluation to determine loan feasibility.• Perform daily maintenance of the loan applicant database.• Adhere of all federal and state compliance guidelines relative to retail mortgage lending.• Carefully analyzed documents and inform client about the missing items.

• Provide expert financial advice on mortgage and both educational and personal loan.• Effectively maintained robust base of productive client relationships.• Regularly exceeded quarterly sales goals by 10-20%• Built knowledge about latest banking products and services through workshops, professional conferences and industrial events

Reported to the Board of Directors and accountable for the overall profitability. Mandated to craft innovative business models and client engagement practices to create new business opportunities. Created and executed brand strategies and marketing plans for the organization. Implemented ad campaigns and executed media buying, across various mediums including print, digital, TV and more. Coordinated and participated in promotional activities like webinar, contests, seminars, workshops, etc. Handled e-mail campaigns, SMS activity, write-ups and social media.Developed pricing strategies, balancing organizational objectives and customer satisfaction. Identified competitors and markets for existing and new products. Was responsible for short listing consultants and agents, negotiations and tie-ups and generating revenue through the channel partner sales force.