Amrita Ray Email and Phone Number

• Planning and execution of 360-degree campaigns across On-Air, BTL, Social Media and PR• Initiation and execution of the GTM plan for new shows - Mining the right consumer insight, communication pitch, creative brief and evaluating the output from advertising agencies.• Creating revenue maximization solutions for the channel through branded content, in-show integrations & innovative promotional elements.• Planning and coordinating the channel’s overall Digital & PR strategy… Show more • Planning and execution of 360-degree campaigns across On-Air, BTL, Social Media and PR• Initiation and execution of the GTM plan for new shows - Mining the right consumer insight, communication pitch, creative brief and evaluating the output from advertising agencies.• Creating revenue maximization solutions for the channel through branded content, in-show integrations & innovative promotional elements.• Planning and coordinating the channel’s overall Digital & PR strategy. Creating unique opportunities for promoting shows & characters to drive brand affinity.• Coordinating with the consumer insights, analytics (research) and programming teams for achieving the launch targets, maintaining the product health and fortification of existing shows and monitoring ratings, consumer profile, consumer perceptions which leads to campaign planning for story highpoints.• Identifying and executing business-building initiatives needed to accomplish short and long-term goals of the brand’s portfolio. Show less

• Responsible for the planning and execution of marketing initiatives of the BGEC channel - Star Jalsha.• Media Agency Management – Coordinating with the media planning and buying teams to ensure effective planning, buying, execution and evaluation of media across OSNW, Radio, Print and OOH to meet the campaign’s overall objective. • Third party Vendor Management – core strength analysis, negotiations, cost closure and on boarding of third-party vendors for effective campaign… Show more • Responsible for the planning and execution of marketing initiatives of the BGEC channel - Star Jalsha.• Media Agency Management – Coordinating with the media planning and buying teams to ensure effective planning, buying, execution and evaluation of media across OSNW, Radio, Print and OOH to meet the campaign’s overall objective. • Third party Vendor Management – core strength analysis, negotiations, cost closure and on boarding of third-party vendors for effective campaign execution• Leading 360-degree marketing initiatives in the form of TV commercials, pictorial layout, Media planning, PR and digital strategy.• Monitoring program strategy & performance of competition channels which including weekly competition dashboard tracking and creating strategy to combat key threats in the environment.• Evaluating and supporting the execution of Public Relations and sponsorship initiatives to support brand KPIs. Show less

Support pursue of business through ideation and development of advertising and marketing solutions both ATL and BTL, execution of business projects, coordination with the creative and on-ground teams and creation and execution of media plans using the appropriate media vehicles and tools.Campaign Planning & Execution: Generating ideas for national and regional clients (brands) across categories. Creation and Execution of BTL (including online and social Media) activations.On-ground… Show more Support pursue of business through ideation and development of advertising and marketing solutions both ATL and BTL, execution of business projects, coordination with the creative and on-ground teams and creation and execution of media plans using the appropriate media vehicles and tools.Campaign Planning & Execution: Generating ideas for national and regional clients (brands) across categories. Creation and Execution of BTL (including online and social Media) activations.On-ground event execution in tandem with third-party vendors.Understanding readers' choices through research.Creating and executing productive and sustainable media plans (ATL and BTL). Show less

• An assessment of brand ‘Monginis’.- Designed research proposal and questionnaire to understand what customers look for- Conducted the survey and analyzed and reported the findings- Developed a communication objective and designed a campaign strategy accordingly

• Assisting Senior Advisors of Inverted Pyramid Consulting on projects related to Climate Change Vulnerability Studies (Project Partners– Child In Need Institute, UNICEF and University of Kasetsart-Thailand), Urbanization Housing Issues (Swedish International Developmental Agency and Centre for Urban Economics Studies, University of Calcutta) and Rural Development Projects (The John Lally Foundation) in West Bengal in various capacities.• Website formulation and administration for the… Show more • Assisting Senior Advisors of Inverted Pyramid Consulting on projects related to Climate Change Vulnerability Studies (Project Partners– Child In Need Institute, UNICEF and University of Kasetsart-Thailand), Urbanization Housing Issues (Swedish International Developmental Agency and Centre for Urban Economics Studies, University of Calcutta) and Rural Development Projects (The John Lally Foundation) in West Bengal in various capacities.• Website formulation and administration for the official Inverted Pyramid website.• Project co-ordination and management- related to data collection at source; conducting semi structured interviews and simplified data analysis. Preparation of concept notes, case studies and research proposals.• Planner and Website administrator for Parallax Error Initiative- An independent global network group of development and environmental professionals, sharing their insights and acumen on various policy issues. Show less

 Show Planning. Copy writing  Formulation of advertisement ideas. Creating and managing advertisements. Working with database. Research.