Leading GoDaddy’s Storefront development.

Led team driving customer journeys for GoDaddy’s landing traffic, leveraging machine learning capabilities along with building the merchandising platform supporting these journeys resulting in customer acquisition increase by 4%.

Led product development of Expedia’s SEM platform which leveraged machine learning and algorithmic bidding to identify and participate in search auctions and optimize $500M of ad spend (+1 billion ad impressions), providing a lucrative customer acquisition channel. This included implementing customer intent identification through NLP, ingesting market demand and supply signals , exhaustive search terms generation, ad copy creation and localization, ad copy optimization through ML, applying audiences to select optimal ad opportunities and platform hygiene automation loops.

Designed, implemented and transformed Expedia's search auction coverage through platform automation. This platform leveraged customer intent identification through NLP and ingested market demand signals to generate optimal yet exhaustive search coverage, which increased Expedia's auction participation by 30% and optimized $300M of performance marketing spend.

Built and launched an enterprise platform (Beardsley) to solve for Expedia’s transactional tax requirements. The platform currently handles tax calculation and remittance for $8.5B of gross booking volume for various Expedia brands.This role involved: - Creating product strategy, performing business analysis, planning & prioritizing roadmap, defining KPIs and engaging stakeholders.- Gaining subject matter expertise in a complex domain like tax and designing product features that meet customers’ needs.- Ensuring the platform design is sharable across brands, with minimal incremental effort required for on-boarding future clients. Implementing new functionalities through an intuitive UI for users to self-serve.- Creating user stories and collaborating effectively with engineering, operations and program teams to ship new features in an agile environment.- Evangelizing product to various brands/ prospective clients and ensuring stakeholders/ senior leadership are updated on strategy and roadmap developments.- Assessing prospective vendors, managing existing vendor relationships and creating feature requests through their product teams as needed.Key Callouts:- Pioneering innovation in tax automation: Beardsley received the Innovation in Tax Technology award from Vertex (industry’s leader in tax solutions) in 2016.

Worked closely with stakeholders to determine program scope, functional requirements and a strategy that meets the customer's needs while satisfying scalability, reliability, performance, and resource constraints.Took ownership in driving new features through every stage of the product development lifecycle.Gathered business requirements from stakeholders and work closely with Software Engineers and Software Testers to translate requirements into functional designs and specifications.Effectively managed trade-offs between schedule and customer benefit.Collaborate effectively between various development teams to execute on milestones/deliverables on schedule.Worked with developers and operations during implementation to deploy features and drive problem resolution once the features are in production.

• Worked on a contract position for Patterns & Practices group at Microsoft (http://msdn.microsoft.com/en-us/practices) which provides guidance and best practices to developers for building products.• The teams follow agile software development methodology. I was involved in triaging of bugs during daily scrum meetings and influencing the release by helping team prioritize the fixes.• Project: Guidance for building web applications for mobile devices (Jan 12 – June 12)- Worked on ASP.NET 4 framework and MVC 3 architecture using HTML 5 and CSS3. Used Git/ Github for source control.- Built and tested the web application on the mobile browsers of devices running iOS, Android, Windows Phone, Blackberry, and Symbian- Created unit test cases for server side components and automated test cases using coded UI for client side components.Project: Guidance for building apps on Windows Phone 7.5 (Mango) platform (Oct 11 – Dec 11)- Shipped a showcase Windows 7.5 application (with written documentation and reusable source code) which provides guidance on how to use key APIs released in Windows Phone 7.5 including background tasks, dormancy/ tombstoning, live tiles, push notifications etc- Used Visual Studio/ Team Foundation Server for source control.- Guidance is published at http://msdn.microsoft.com/en-us/library/gg490765.aspx?v2#sec9 (I am mentioned as a subject matter expert).

• Shipped mobile applications on Android, iOS and Windows Phone 7 platform and also delivered a platform that will let businesses build custom mobile applications in a few easy steps, without any need for technical knowledge• Managed releases by setting up milestones, dividing projects into a set of tasks, prioritizing features and coordinating with development and test team to ensure an on-time, quality release• Functioned as Scrum Master removing impediments to ship as per the goals.• Built UX (conceptualizing and designing the user interface), and created functional specifications.• Worked on selection of right services by analyzing online reviews and realizing our constraints (The applications integrate with Bing Maps APIs and use Windows Azure for storing data on the cloud).• Collaborated with the management to build a business pitch for selling the products to potential clients

• Managed a team of 25 software engineers responsible for executing company’s internal software projects.- Launched an intranet portal about the company’s international initiatives which is being used by more than 25,000 employees.- Introduced four different external knowledge sharing platforms to assist executives in strategic planning and client acquisitions. Implemented a single sign-in access to these platforms for enhanced user experience.• Managed a project for the Executive Director that involved gathering and analyzing data on revenues, clients, sourcing numbers and employees received from 98 sister companies situated across the globe on a regular basis. This required continuous follow ups from more than 300+ locations across the world

- Project managed the release of their wealth management module. This involved gathering requirements from their revenue analysts, converting them into technical specifications for the engineering team and driving releases.