Global Marketing & Technology leader with rare blend of emerging technology sales acumen and CMO level marketing expertise. With over 7 years experience driving revenue growth through innovative technology solutions and 8 years+ leading marketing transformation for big global brands and high-growth StartUps, I am skilled at navigating complex stakeholder landscapes and building consensus at C-suite level to champion creative brand marketing, transformative tech and product innovation.I am committed to supporting the UK tech ecosystem, helping to build the ICE network (450+ global community of tech founders and investors). I believe tech startups have a responsibility to reflect the society in which it operates, and am the Co- Founder of the All in Promise, promoting DEI in UK tech startups and launched the ICE Propel programme for black founders. She is an advisor and coach to many startup founders. Amrita has become an Artificial Intelligence nerd and has the following certifications: Operationalising Ethics in AI (Alan Turing Institute); AI Ethics & Societal Changes (Lund University); Data Ethics and Responsible AI (University of Edinburgh); AI for Everyone (DeepLearning. AI). She is part of the Mindstone AI Community. Specific expertise:Business Strategy (Go To Market, Competitive Analysis, Use Case)Commercial AcumenEnterprise/High Growth Technology SalesDigital TransformationArtificial Intelligence (ethics impact on society) Technical Requirements Analysis Solution DesignB2C & B2B marketingDigital advertisingContent Marketing360 Integrated marketing campaigns (ATL, digital, activations)Brand Strategy & DesignProduct & Services InnovationPR & CommunicationsConsumer Insights & data