Amrita Pradeep Email & Phone Number

Edmonton, Alberta, Canada

- Responsible for the strategic planning, execution and evaluation of email marketing which includes optimizing design and content of the emails, evaluating the performance of the same using internal and external tools. - Implement customizations across Zoho apps(including but not limited to Zoho CRM, Zoho mail,Zoho creator, Zoho Social, Zoho Analytics, Zoho Marketing Hub, PageeSense and Zoho Survey) to meet internal and customer needs.- Use Excel and Zoho analytics to build dashboards that serve as visual representation for all marketing KPIs to help identify and reduce bottlenecks.- Develop and execute SEO strategies for the company’s website, integrate backlinks, revamp sitemaps, and improve keyword optimization to increase unique organic traffic.- Coordinate with web-developers to revamp and build websites and landing pages that are designed as per the company’s guidelines, SEO optimized and high converting.- Create A/B testing for copies of advertisements on Facebook and Google to increase leads generated by 17% quarter over quarter- Serve as the first point of contact for media inquiries by building rapport with local radio stations, bloggers, charities, partners.

Edmonton, Alberta, Canada

- Developed and curated strategic content for specific target markets across social media channels including Facebook, Twitter, LinkedIn, Local radio and Instagram.- Ran 25+ successful Facebook campaigns to increase traffic to landing pages and websites by 25%.- Increased combined engagement by 56% across social media channels.- Utilized social media analytical tools such as Zoho Social, Sprout Social and Facebook Analytics to streamline KPIs such as engagement, reach, leads generated and ROI for individual social media channels.- Ensured efficient communication with visitors on social media and website to increase leads generated through organic marketing