Amrita Thakkar Email & Phone Number

Milwaukee, Wi, Us

Milwaukee, Wisconsin, United States

Milwaukee, Wisconsin, United States

Contract position working for one of my favorite brands, The Kitchn, under Apartment Therapy Media. - Pitch trending news for the day, including grocery store news, I Tried Its, etc. - Assign to freelancers and onboard new talent- Edit, package, and publish 2-4 trending stories a day on tight deadlines- Use analytics to observe which stories are hitting with readers and work with the Editor-in-Chief on content strategy accordingly

Milwaukee, Wisconsin, United States

Wrote short and long form articles for:Reader's DigestFamily HandymanThe American Civil Liberties Union (ACLU)

Milwaukee, Wisconsin, United States

After working on trending content for Taste of Home for almost two years, I moved to the newly-formed Trends team for the legacy brands across TMB: Reader's Digest, Family Handyman, Taste of Home, and the Healthy. I wrote and edited for home and garden, food, DIY, news, career, tech, and more. - Managed a team of freelance and in-house writers - Pitched relevant trending content using data analytics, in collaboration with the SEO and social teams- Assigned and edited between 10-20 articles weekly- Ensured the publication of content across brands in a span of 24 hours from pitching, making sure each piece adhered to the unique style, voice, and tone of the brand- Drove 3 million monthly visits across brands

Milwaukee, Wisconsin, United States

Trusted Media Brands is the brain behind some of the biggest national magazine brands in the USA, including Reader's Digest and Taste of Home. Here's what I did:- Managed the Food News section, pitching trending content according to current trends and analytics- Assigned to freelancers- Collaborated with the social team and SEO teams to brainstorm content strategy- Wrote thoughtfully researched, SEO-optimized articles to drive traffic to the ToH website (currently at 500 million + readership and growing)- Created and edited Flipboard Storyboards- Edited video copy- Optimized previous editorial content for SEO on a regular basis- Assisted in product reviews for commerce content

Milwaukee, Wisconsin, United States

Wrote trending and commerce content centered around food, contributing 2-3 articles a week. Took over Assistant Digital Editor duties on a freelance basis in January 2021.

Milwaukee, Wisconsin, United States

Moved to the US and got hit almost immediately in the face with a pandemic. Got a real quick crash course in becoming a freelance writer.In this time, I wrote product descriptions for a fine ingredients website called Oderve, contributed articles on food and commerce content for Taste of Home, and wrote web copy and articles about mental health for a small business, among other things.

Mumbai Area, India

In-house role for Impresario Entertainment & Hospitality Pvt. Ltd., the powerhouse behind 7 of India's biggest national restaurant brands. Here's what I did in this role: - concepted and wrote copy for various ATL and BTL campaigns. - wrote copy for social media, email, web pages, print and in-store activations. - worked with brands like Diageo, Netflix and Moet and Chandon, creating a mini "agency" from the in-house team to produce national campaigns in collaboration with our brands- wrote scripts and assisted in video production for Instagram and Facebook - handled the in-house blog, working with multiple freelancers and editing content. - ate a lot of delicious food.

Pune Area, India

Limetray is a Delhi based start-up that aims to provide restaurants with 360-degree marketing coverage. Here's what I did:- created social media content strategies and calendars- ideated for campaigns- scheduled posts across Facebook, Instagram and Twitter- created reports and discused growth strategies for clients- created content for print media- operated as the point of contact for clients.

Pune Area, India

- Wrote content for the blog, website, and other media - Provided content for and participating in the development of social media such as Facebook, Twitter and Instagram

Dubai

As B-Change is Dubai based, I worked remotely as a writer. I researched and covered topics in the areas of lifestyle, education and personal experience.