Amrita Yadav

Amrita Yadav Email and Phone Number

Category Head at Sleepwell | Ex-UltraTech Cement | ABG Chairman's Awardee | IIMB | NIT Surat @ Sleepwell
noida, uttar pradesh, india
Amrita Yadav's Location
Mumbai, Maharashtra, India, India
About Amrita Yadav

With over six years of work experience in diverse industries and functions, I am a Category Head at UltraTech Cement, the largest manufacturer of grey cement, ready mix concrete, and white cement in India. I lead the white cement and waterproofing solutions portfolio, driving innovation, strategy, and growth for the business. I have a strong background in marketing, product management, and strategy, with skills in brand communication, new business development, and social media strategy. I have also completed multiple certifications in digital media and marketing strategies, and hold an MBA degree from IIM Bangalore, one of the premier business schools in the country. I am passionate about creating value for customers and stakeholders, and leveraging my domain expertise and competencies to deliver excellence and impact. I am also committed to learning and developing myself and others, and embracing diverse perspectives and experiences. I aspire to be a leader who inspires, empowers, and enables positive change in the world.

Amrita Yadav's Current Company Details
Sleepwell

Sleepwell

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Category Head at Sleepwell | Ex-UltraTech Cement | ABG Chairman's Awardee | IIMB | NIT Surat
noida, uttar pradesh, india
Employees:
105
Amrita Yadav Work Experience Details
  • Sleepwell
    Vice President
    Sleepwell Feb 2024 - Present
    Noida
  • Ultratech Cement
    Category Head - White Cement & Waterproofing Solutions
    Ultratech Cement Oct 2021 - Feb 2024
    Mumbai, Maharashtra, India
  • Ultratech Cement
    Product Manager | White Cement, Birla White
    Ultratech Cement Aug 2020 - Apr 2023
    Mumbai, Maharashtra, India
  • Aditya Birla Group Leadership Programs
    Leadership Associate
    Aditya Birla Group Leadership Programs Jun 2019 - Feb 2024
    Mumbai, Maharashtra, India
  • Grasim Industries Limited | Pulp & Fibre
    Strategy Manager
    Grasim Industries Limited | Pulp & Fibre Feb 2020 - Jul 2020
    Mumbai, Maharashtra, India
    Strategic assessment of Business Development Opportunity in Fancy Yarn Market - Led Grasim’s innovation in fancy yarns with an aim to develop Indian fancy yarn market - Conducted primary interactions with stakeholders in textile ecosystem from yarn spinners to distributors- Developed an understanding of fancy yarns & identified different product types & end-use segments- Identified 150+ fancy yarn varieties forming ~2% of global yarn market- Evaluated market opportunity of fancy yarns in Indian apparel industry to be at ~15 Mn Kg annual volume
  • Aditya Birla Fashion And Retail Ltd.
    Marketing Manager
    Aditya Birla Fashion And Retail Ltd. Oct 2019 - Jan 2020
    Bengaluru, Karnataka, India
    - Rapid expansion of Peter England (PE) to tier III & IV towns aiming to offer value fashion catering to every fashion occasion of a young professional’s life posed it's own set of challenges- I helped in understanding need gaps between consumer expectations in these markets & brand shopping experience across the country in these new outlets by extensive store visits & numerous conversations- Identified opportunities to increase brand saliency and strategized to increase PE RED revenue by ideating 9 in-store engagement activities to boost awareness, drive walk-ins & generate repeat sales- Designed crossword game, Pilot execution in 7 stores, 300+ customers played, 1.8 lakh+ in sales- Carefully examined the social fabric in these small towns to give a curated long-lasting experience; Developed an outline of Store Kundli document & executed for ~90 stores; 42 ARMs & SMs trained
  • Novelis
    Operations Manager
    Novelis Jun 2019 - Sep 2019
    Atlanta, Georgia, United States
    - Developed understanding of Novelis's Circular Economy, Supply chain hierarchies and processes- Reviewed current S&OP process, analyzed planning accuracies & developed Near-Term Execution process- Designed timelines for NTE test cycle and aligned stakeholders to input data during the simulation cycle- Coordinated test cycle successfully for 2 consecutive months & improved planning accuracy by ~3%
  • Grasim Industries Limited ( Aditya Birla Group)
    Marketing Intern
    Grasim Industries Limited ( Aditya Birla Group) Apr 2018 - May 2018
    Kolkata, West Bengal, India
    - Extensive on-ground market visits to the distribution channel partners and detailed consumer research to identify need gaps for the brand 'Procura', a disinfectant and sanitizer made using bleaching powder. - Evaluated the re-launch of Procura and designed a comprehensive GTM strategy with key focus on renewed brand positioning
  • Fca Fiat Chrysler Automobiles
    Senior Executive
    Fca Fiat Chrysler Automobiles Aug 2015 - Jun 2017
    Pune, Maharashtra
    Outstanding rating received & awarded 'Best Performer' among 27 Graduate Engineer TraineesWorked as SAP HCM Consultant- Steered implementation & training of PMS module across departments to develop power users- Designed & implemented appraisal process; 80% rise in managers’ productivity- Streamlined leave approval process in SAP to ensure no salary deduction for employees- Initiated a project to rectify employee master data and to provide data change autonomy to the users- Led shop floor integration with IT to optimize torque traceability & to improve production efficiency - Pioneered ‘Save the Paper Initiative’, automated CoC for new joiners to reduce dependency on paperCSR Initiatives- Spearheaded ‘Saksham’, an event to support and assist differentially abled children- Volunteered for blood donation ‘Spreading Hope’ to meet blood requirements of 55 Thalassemic children- Organized an afforestation drive in ‘Sanghavi’ village to strengthen efforts to preserve balance in nature
  • Doordarshan Kendra
    Summer Internship
    Doordarshan Kendra Jun 2014 - Jul 2014
    Ahmedabad
    Learnt various stages of TV Broadcasting and Production System
  • Reliance Communications
    Summer Internship
    Reliance Communications Jun 2013 - Jul 2013
    Ahmedabad , Gujarat
    IP Addressing and Networking, Developed thorough understanding of Connections in the Network Layer

Amrita Yadav Education Details

Frequently Asked Questions about Amrita Yadav

What company does Amrita Yadav work for?

Amrita Yadav works for Sleepwell

What is Amrita Yadav's role at the current company?

Amrita Yadav's current role is Category Head at Sleepwell | Ex-UltraTech Cement | ABG Chairman's Awardee | IIMB | NIT Surat.

What schools did Amrita Yadav attend?

Amrita Yadav attended Indian Institute Of Management Bangalore, National Institute Of Technology Surat, Army Public School, Ahmedabad Cantt.

Who are Amrita Yadav's colleagues?

Amrita Yadav's colleagues are Tridip Baruah, Lathy Viji, Milan Chauhan, Ayaan Mansuri, Imran Khan, Sachin Pal, Arun Govind.

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