• Developed and executed targeted marketing campaigns that boosted agent engagement and led to a 20% increase in inbound leads.- @dasuproperties & @thearendelgroup building followers - Managed multiple social media accounts, increasing overall engagement rate by 30% through strategic content planning and targeted posts.- Produced and edited real estate promotional videos using FinalCutPro, which attracted 15 new clients in Q1 2023.• Spearheaded social media and marketing campaign for The Grand Luxury Apartment Building’s 2024 rentals, achieving a 25% increase in leads.• Leveraged Google Analytics to identify high-performing channels, optimizing lead generation strategies that increased traffic by 40%.• I created CMA’s (Comparative Market Analysis) for my clients which helped my business reach satisfactory reviews from clients that led to more referrals and leads.• Limited market visibility when CEO started the company in 2021which led me to offer strategic branding and marketing for social media and targeted advertising which led to significant phone calls into the office and leads that led to a lot of referrals.• Organize Weekly content and ideas with CEO.- Organizing meetings with mortgage companies (MortgageXpress & Cross-Country Mortgage) to develop more business and helping realtors at office secure funding for marketing budgets.- Most agents were not able to adapt quickly to the tech and work from home situations during covid time, so I offered training and strategies to stay ahead of competition such as making sure the offers put in were placed with the help of mortgage reps calling in to follow up which helped get offers accepted.- Member of NAHREP (The National Association of Hispanic Real Estate Professionals)Clients – State Farm, Cathay 22, NAHREP, MortgageXpress, Cross Country Mortgage, First Alliance Mortgage & The Grand Luxury Apartments

ASCAP Music Publishing Company

Led cross-functional teams to execute music marketing projects within a $100K budget, resulting in successful album launches and promotions.- managing recording artist DASU - Implemented influencer and content marketing strategies, growing Instagram follower base to 50K and increasing engagement rate by 20%- 45k subscribers on YouTube with over 10 million views on www.youtube.com/DasuVEVO- Dil Kya Kare (5 million views and 1 million streams on Spotify) - Turn Back Time (5 million views and over 1 million streams)- Apple music artist of the month• Collaborated with the sales team to develop and optimize product catalog, enhancing campaign effectiveness and increasing album sales by 15%.• Analyzed Spotify and Apple Music metrics to identify high-growth markets, leading to targeted campaigns that boosted stream counts by 25%.- Leveraged data insights to execute promotional campaigns in Canada and the UK, resulting in being awarded ‘Best New Artist’ at Anokhi Awards.- Mere Dil Mein (33 million views on YouTube) on Zee Music Company• Partnered with brands like Lycamobile and Lids Hats for cross-promotions, increasing visibility and generating 10% revenue growth.- Performed at Enchanted Valley Carnival - Live performance at Saavn now known as JioSaavn.• Handled press coverage from media companies such as VH1 and BBC.• Coordinated promotional campaigns by securing airplay slots on radio channels, driving a 15% increase in listener engagement.• Setting up TV promotional interview on JusPunjabi which led to being hired to perform for Diwali festival in New Jersey Infront of 5000 people.- BBC Asian network interview about music and Asian heritage- Song recorded and written for Netflix movie (“Amar Akbar and Tony” That’s Right) on Saregama• Achieved over 10 million streams across platforms by employing targeted marketing tactics, social media engagement, and strategic partnerships.