Amritendu Saha Email & Phone Number

West Bengal, India

India

Responsible for launching Buzzballz LLC. pre mixed cocktails in India. Acting as a single point of contact in my allocated region of India & Nepal ensuring brand visibility & business development. Spearheading sales & marketing operations across the assigned territory implementing marketing schemes, new product launches, conducting & supervising promotions & events, trade marketing & branding responsibilities acting as a single point of contact. Supervising operations related to the organization’s vision, values & strategy and ensuring the quality in delivering brand promise to the consumer. Designing, building and maintaining social media presence for the company; measuring & reporting performance of all digital marketing campaigns, Conducting Product Promotion(BTL/TTL) Developing periodic business plans & strategies, in coordination with plans of organization and planning individual / team assignments to achieve the preset goals within quality & cost parameters. Preparation of budget helping in smooth functioning of annual promotions & events. Making tie up with agencies ensuring proper supply of man power, merchandising & other materials as required for yearlong events and promotions. Making sure of proper brand visibility ensuring that quality of Glow-Signboards, Signage, Easels & other display materials meets company standards at any given point of time with in allocated budget. Formulating go-to market strategies for various products, appointing and managing distributors/sub distributors/agencies and controlling warehouse operations Organizing market visits (both retail & institution) on a frequent basis for supervising various operations Analyzing various reports for highlighting potential dangers to the top management Managing stock verification, vendor performance & price variance, new vendor development, price negotiation with vendor, PO release, material delivery and payment

Kolkata, West Bengal, India

As “Coordination In charge” with effect of 21st April 2019 till - Assigned for the region of Pan IndiaMajor Responsibilities – Handling a direct team of 57 sales professionals along with distributor, dealer & channel partners team members Tracking day to day information, sales & marketing activities. Monitoring key performance metrics of the Sales Team and providing behavioral-based coaching & motivation for achieving sales targets Keeping records in the form of data Handling a total number of 317 dealers/distributors in the assigned region. Visiting & Coordinating with them. Job briefing & handling account responsibilities to team. Organizing various promotional/trade marking activities. Responsibilities oriented to logistics & supply. Coordinating "Government-E-Marketing" & other E Commerce supply & coordination activities. Performance analysis

Based At Kolkata With Responsibilities Of East & North East

Acting as a single point of contact in my allocated region of West Bengal, Assam, Meghalaya, Odisha, Nepal, Bhutan & Bangladesh ensuring brand visibility & business development. Spearheading sales & marketing operations across the assigned territory which includes Accounts – Off & On -Trade visits & Supervisions, implementation of marketing schemes, new product launches, conducting & supervising promotions & events, trade marketing & branding responsibilities acting as a single point of contact. Supervising operations related to the organization’s vision, values & strategy and ensuring the quality in delivering brand promise to the consumer. Designing, building and maintaining social media presence for the company; measuring & reporting performance of all digital marketing campaigns, Conducting Product Promotion(BTL/TTL) Developing periodic business plans & strategies, in coordination with plans of organization and planning individual / team assignments to achieve the preset goals within quality & cost parameters. Preparation of budget helping in smooth functioning of annual promotions & events. Making tie up with agencies ensuring proper supply of man power, merchandising & other materials as required for yearlong events and promotions. Making sure of proper brand visibility ensuring that quality of Glow-Signboards, Signage, Easels & other display materials meets company standards at any given point of time with in allocated budget. Formulating go-to market strategies for various products, appointing and managing distributors/sub distributors/agencies and controlling warehouse operations Organizing market visits (both retail & institution) on a frequent basis for supervising various operations Analyzing various reports for highlighting potential dangers to the top management Managing stock verification, vendor performance & price variance, new vendor development, price negotiation with vendor, PO release, material delivery and payment

Kolkata, West Bengal

Worked as an Activation Manager for West Bengal, Jharkhand, Assam, Meghalaya & Arunachal Pradesh. Supervising operations related to the organization’s vision, values & strategy and ensuring the quality in delivering brand promise to the consumer. Designing, building and maintaining social media presence for the company; measuring & reporting performance of all digital marketing campaigns, Conducting Product Promotion(BTL/TTL) Developing periodic business plans & strategies, in coordination with plans of organization and planning individual / team assignments to achieve the preset goals within quality & cost parameters. Preparation of budget helping in smooth functioning of annual promotions & events. Making tie up with agencies ensuring proper supply of man power, merchandising & other materials as required for yearlong events and promotions. Making sure of proper brand visibility ensuring that quality of Glow-Signboards, Signage, Easels & other display materials meets company standards at any given point of time with in allocated budget. Formulating go-to market strategies for various products, appointing and managing distributors/sub distributors/agencies and controlling warehouse operations Organizing market visits (both retail & institution) on a frequent basis for supervising various operations Analyzing various reports for highlighting potential dangers to the top management Managing stock verification, vendor performance & price variance, new vendor development, price negotiation with vendor, PO release, material delivery and payment

Kolkata Area, India

Created pipeline for sales based on market research, network management and client references; planned and prepared approaches, pitches and proposals, participated in pricing and work negotiations & supervising tenders. Handled responsibility of Banquet sales & tie-ups, Corporate sales & tie-ups for a cluster of 8 restaurants & bars. Responsibilities of bulk selling. Expanded business by introducing new business techniques – Out door catering, Food supply at offices(corporate) & Providing corporate discounts Handled responsibilities of organizing various promotions & events. Managed a team of approximately 234 members for controlling various operations. Maintaining relationship with key customers ensuring successful timely orders from them. Creating brand awareness by participating in popular Television programs – “Rasoi”, “Rannaghar” etc & through newspaper advertisement. Submitted accurate and timely forecasts that were aligned with assigned sales quotas; surpassed last sales targets by 23%

Kolkata Area, India

Haldia

Bangalore

Bangalore

Kolkata Area, India

Master Of Business Administration - Mba, Marketing, Good

completed 2 years course of MBA. I have also certified by Wilson Learning completing their work shop - Wilson Learning

Counsellor Salesperson, Sales & Marketing, Good

Bachelor'S Degree In Hotel Management, Hotel/Motel Administration/Management, Good

West Bengal Board Of Higher Secondary Education, 12Th Standard, 53.00%

West Bengal Board Of Secondary Education, Class 1 To 10 Standard, 65.22%