Leading the UK's Centre of Excellence in Cosmetic Surgery and Dermatology with an innovative growth transformation, mirroring the innovation led by clinics ethos into Customer Acquisition, Lifecycle Marketing, Customer Experience and Social & Content.

Head of Marketing & Growth at Packt, responsible for sales, marketing strategy and driving growth for both the eCommerce and subscription arm of the business. Packt help software developers learn the skills they need to build better software. From Data Science to Web Development, Packt helps you stay relevant..

National Express is the UK's largest scheduled coach service, with more than 1,600 vehicles, and covering more than 65 million miles to reach 900 destinations across England, Scotland and Wales each year. With over 5m visitors a month online, online is a key driver of innovation and growth for the business in the next 5 years. Appointed to help drive real change within the eCommerce Team and to deliver a tough £100m+ revenue target. Accountable for eCommerce, Digital Marketing and Social.• Management of a Multi-Million Budget, costs and revenue targets with full P&L responsibility• Develop the online strategy building a commercial and brand enhancing site that delivers excellent customer experience and contributes to the planned profit growth of the business. • Establish processes and manage all ecommerce development projects to support business projects.• Develop website usability, accessibility and navigation to maximise conversion.• Drive innovation to generate revenue including API’s, white label and widgets.• Stakeholder management internal suppliers in particular IT.• Appointment and management of ecommerce agencies for media and frontend development.

Challenged to build a World Class Digital Marketing offering at Bathrooms.com, a pure-play disruptive online retailer, backed by Dawn Capital and Augmentum Capital.I am responsible for the complete Digital lifecycle, including the planning and execution of the Digital Strategy, selection and implementation of Online Technology, Driving Conversion, Biddable Media incorporating Paid Search & Social, ReMarketing and Real Time Targeting, Organic Performance including SEO, Social and Content Marketing and eCRM. I am People focused, with results driven through the development and growth of the in-house team with emphasis on best practice and culture.

MoneySupermarket launched by Simon Nixon, soon became the UK's leading finance price comparison website, comparing over 50 products and now armed with the mission to save UK households over £2bn by 2014.• Highlighted as MoneySupermarket Top Talent. • Delivered double digit growth in revenue and visitors YoY. • Curated a world-class Digital Acquisition team in London of 7 with a further growth of 6 headcount secured for 2013 through rallying of opportunity. Currently responsible for the strategy and delivery of Digital Acquisition on MoneySavingExpert, New Business and elements of TravelSupermarket within group. Covering multi-discipline digital marketing with a focus on Search Engine Acquisitions and identifying, developing, testing and managing key emerging online channels. Analysing all opportunities and communicating with stakeholders, addressing barriers and executing solutions with least resistance whilst becoming agile.• Manage and develop an in-house Organic Performance / Digital Acquisition team of 15 with a further 6 headcount secured for 2013. Delivering Organic Performance, Paid Performance, RTB, Digital PR, Social Media and Conversion Rate Optimisation through UX Design.• Build integral relationships through communication and education with the commercials and EMT through delivering insight, strategy and reviews.• Seamlessly integrate partners and agencies to achieve innovation and efficiencies to deliver best-in-class Digital Acquisition Performance.• Build relationships and educate the wider marketing team’s influence on Organic Performance and how it helps with Earned Media in areas such as PR and ATL.• Instill best practice in terms of Data, providing a true picture of Analytics and Revenue, allowing for ROI assigned back to activity.• Define and implement Conversion Rate Optimisation through seeking obstacles within Data and Design to the consumer’s journey, utilising various tools and ad-hoc User Experience testing.

In charge of the money vertical from an SEO perspective with the aim of joining the digital dots and helping to achieve the BUZZ they call holistic marketing!

bmi, was the second largest airline at London Heathrow flies to 4 continents and sits within a highly competitive on and offline market. With over 42 destinations, www.flybmi.com attracts more than 300k unique visitors a week through various online marketing channels that are harmonised into an optimal customer journey. I was responsible for:• The day-to-day management of SEO, Content and Social Media for www.flybmi.com, a £100m+ generating website covering 9 countries and 6 languages.• Improving rankings for key revenue routes both in the UK and International markets for all major search engines.• Delivering Search traffic visibility increased YoY of 30% across all verticals and improved ROI through Conversion Rate Optimisation by 10%• Manage and develop an in-house SEO team of 3 delivering technical SEO, link building, social media optimisation, analytics and trending intelligence.• Manage and develop a multi-lingual content team of 4 with on-going SEO education and social media awareness.• Define, gain buy-in and implement series of short-term, long-term and international strategies aligned with business and brand objectives.• Seamlessly integrate external local and International agencies within bmi, providing key support and Online intelligence. • Define and implement a series of tests to help further optimise upon conversion through the means of Split A/B, Multi-Variant and ad-hoc User Experience testing.• Monitor campaign and testing performance against clear metrics utilising various analytics tools including Omniture, Google Analytics and bespoke suites.• Build relationships and develop online communications through optimised PR syndication and Online education to the traditional PR team.• Develop, implement and drive a social media strategy, engaging our targeted audience utilising widgets, twitter and rich media campaigns.