Amritha Mohan Email & Phone Number

Mumbai, Maharashtra, India

Mumbai, Maharashtra, India

Heading the marketing team for India operations and responsible for the end-to-end marketing campaigns to promote virtual as well as on-ground B2B conferences and award shows curated under the eight titles being managed by the Indian management which caters to industries like architecture & design fraternity, hospitality, manufacturing, healthcare, construction, and logistics & supply chain.

Goregaon, Mumbai, Maharashtra

Played a pivotal role in the marketing team, responsible for promoting and executing events curated by the company. Marketing activities included email marketing to engage potential attendees using the existing database, as well as utilizing both organic and paid social media promotions via Google Ads, LinkedIn ads, and Facebook ads to enhance the online visibility of summits, conferences, and exhibitions, driving target audiences to event websites. I also focused on generating sponsorship and delegate inquiries through LinkedIn InMails and targeted ads. To monitor the effectiveness of the campaigns, I used Google Analytics to track website traffic. Additionally, we conducted research to identify and partner with relevant associations and clubs, ensuring we reached updated target groups. Our media partnerships with industry magazines facilitated pre-event print advertisements, while securing inventory for out-of-home media promotions in Mumbai and Delhi through barter deals helped broaden our event visibility. Highlight: Recognised as the top performer in the marketing team for the third quarter (October, November, and December) of 2020.

Ballard Estate, Fort, Mumbai

Managed creative mandate for:- Kidzee- Mount Litera School International- Zee Institute of Media and Arts- Zee Institute of Communication and Arts- Business Standard- Vilas Kumar Thanmal Palresha (VTP Realty)- Earth Food- Deen Dayal Upadhyay Grameen Kaushal Yojana, Ministry of Rural Development

Manoj Industrial Estate, Ambekar Road, Wadala

I was responsible to understand the client requirements and propose solutions that helped the brands to stand at par with the competing brands in terms of marketing products and/or services in the market.One of the important part of the job was researching on a daily basis to gain information about the market and to understand the trends and recent happenings in advertising.Managed brands:- Blisss - A confectionary brand based in Mumbai- Dr. Himanshu Mehta, Ophthalmologist and founder of The Vission Eye Center- Get Wrapped - Scarves and accessories manufacturing brand based on Mumbai- Sunridges Specialty Hospital based Mumbai- The Dental Nexus a start up company- Golden - Manufacturer of clutches, brakes and plates.All the above mentioned accounts were active on various social media platforms and this gave me opportunity to explore the possibilities of promoting the brands online. Hence, I also undertook the role of a Social Media Executive.Due to the small size of the agency I did have a multitasking role where I would also art direct the artists, copywrite for digital media promotion of brands and screen candidates applying for various posts in the agency.

Mumbai Area, India

I worked in the recovery unit of Motor Insurance for Royal & Sun Alliance Insurance (RSA) based in the United Kingdom of Great Britain and Northern Ireland. I recovered debt from the third party's insurance company.

Executive Post Graduation Programme, Marketing Management

Course Projects: • Managing Business Markets Project on "Commercial Electric Vehicle Segment in India (Three Wheeler Market Focus)" •.

Bachelor Of Commerce (B.Com.), Commerce

Activities and Societies: Extempore, Compering Learnt various courses for a duration of three years in Commerce under the University.

Diploma In Advertising And Public Relations, Advertising And Public Relations, B

Secondary School Certificate

Completed Secondary School Education