My responsibilities fall under the digital marketing & user experience verticals. Industries include - FMCG & Retails | eCommerce | Automotive | Hospitality | Recruitment | Medical Devices & Healthcare | Higher Education | Arts & Entertainment►Digital Marketing Responsibilities: Strategy - Develop, plan & execute digital marketing strategiesAdvertising - Develop, execute & optimise campaigns across Google Ads, Facebook, Instagram, Twitter & Native. This also includes an audit of the advertising platforms before account takeovers.Research - Regular research on trends across digital, social, user experience, web design, competitors and industries to keep up to best practiceSearch Engine Optimisation - Site audits | SEO Strategy Development | Keyword research & ranking analysis | Technical, on-page & off-page SEO executionContent Marketing - Develop the blog & content for the company website using dedicated CMSWebsite Management - Update client websites with content as an when required using various CMS platformsAnalytics - Setup & monitoring of Google Analytics, Search Console & Tag Manager | Configuration of advanced goals & tagging for site performance measurement | Analysing site & campaign performance for ROI using tools providedReporting - Design & deliver custom monthly dashboards & reports using Google Data Studio covering website & campaign performance insights to inform strategies►Web Design/ User Experience Design Responsibilities: •Audit UX & usability of the website & conduct user testing•Develop user personas & journeys based on thorough research •Develop & define website information architecture based on user behaviour studies •Design website wireframes & prototypes •Develop UX focused content strategy

I joined the Group Strategic Marketing & Communications team at DBS India as they prepared to launch a large-scale brand campaign to cement their presence within the country. I worked on their countrywide campaign, various other campaigns pertaining to services/product offerings and CSR initiatives. As an intern/executive, I worked with and assisted the Marketing team with the following: •Develop & execute campaign strategy to successfully achieve strong branding & positioning within a cluttered industry •Ideation, creation and editing of content for various campaigns and ensuring a strong story telling approach following SEO best practices•Create and edit copy for online and offline advertising, marketing and social platforms •Ensuring timely delivery of all communications elements •Curate a strong brand identity within the industry Additional responsibilities: •Work with the PR liaison to edit and ensure a timely press release around various campaigns•Oversee the TVC shoot to ensure product and messaging consistency •Co-ordinate with various creative and marketing agencies to ensure a timely delivery of communication & advertising materials

Responsibilities:•Develop and execute client strategies across social platforms to successful delivery •Develop strategies for client pitches •Create, edit and strategise content and copy for social and online platforms •Online Reputation Management •Study and discover trends within the social and online space to ensure customer success •Understand client goals and objectives to conceptualise solutions to be used on social media platforms