Working for a startup with a vision to skyrocket B2C enterprise revenues by marrying cutting-edge MarTech with consumer data and Artificial Intelligence.

Branding & Content Management:Responsible for strategizing and planning across all content marketing channels to successfully proliferate product’s value proposition. Successfully leveraged thought leadership content to drive higher audience engagement > higher quality leads > directly impacting sales pipeline through order wins.Reviewed concepts to visually represent content for social media campaign resulting in high click through rates on LinkedIn, Twitter, Flipboard and google.Responsible for brand equity build across channels by leveraging cloud partners such as Microsoft, AWS and global media partners.Events:Managed and successfully delivered 40+ conferences/exhibitions globally across Americas, Europe and APACEngaged stakeholder team to develop effective campaigns from scratch , enhance brand value and effectively reach target audiences to enhance lead generation Key Enablers: Brand visibility improvements through specialized speaking slots, PR activities, targeted messaging on event boothsDigital:Target audience specific Webinars & Sponsored updates on LinkedInSubliminal targeting on Twitter & Facebook & Inception of neutral articlesSniper targeted campaigns that deliver content in small dozesResults: 6x ROI in sales closurePartnerships:Managed multi tier partnership players from boutique partners, System integrators, Platform partners and consulting partners to position Ramco product against the likes of Oracle, SAP, and 8 others

Achieved 6 x ROI on digital and events channel that reflected in pipeline build and closure.Created, Communicated and delivered the complex value proposition of health analytics for the American market targeting Healthcare provider and payer community.Spearheaded the company re-positioning and re-branding efforts after each M&A.Enabled stronger mind share for SCIO through planning and executing digital marketing and other offline BTL and TTL channels across multiple states in the US.

Key highlightsVisibility: Managed Red Bull’s event & celebrity endorsements in Vietnam, Singapore & Hong KongUnveiling: Orchestrated the “world unveiling of the 2011 Porsche Cayenne” event in Singapore. CLP: Converted 18% in-store sales to online SAKS first Customers for SAKS 5th Avenue, NY

Lens &Sense On Site Client Interfacing with SIEMENS Oil & Gas, Water & TPGActioned B2B strategic interventions that provided visibility to Siemens O&S, TPG and Water techDeveloped content for SIEMENS I&S IS and Water technologies division for global markets

Manage technology transfer program from Carrollton,TX to Singapore of classified integrated circuit fabrication for top automotive brands in the world.Assisted in dynamic allocation of equipment worth US$ 1 Bn, based on expected plant output and aligned shipment accordingly to plants in France, Italy, Singapore and China