• 20+ years of advertising, communication and marketing experience in the Qatari (16), Bahraini (3) and Indian (1) markets• 20+ years of experience as an advertising copywriter• 10+ years of experience as a creative head• Conceived and written 360-degree creative solutions for a wide range of brands belonging to the financial, automotive, oil and gas, health care, government sectors• Conceived and written ATL, BTL and TTL solutions covering print, outdoor, digital/social and ambient media• Managing a 14-member creative team comprising art directors, visualisers and finalisersCREATIVE• Brainstorm the client/brand requirements with the account management team or the client representatives and translate the same into a creative brief• Develop the creative strategy, the creative concept and the key messages using the creative brief as the roadmap • Brainstorm the creative concepts with the Head of Art, develop the appropriate imagery for the concepts and decide on the ATL/BTL collaterals to carry the concept• De-brief the creative team on the creative brief and the creative concepts with the aid of mood boards and doodles/sketches• Guide the creative team as and when they develop the doodles/sketches into computerized artworks and layouts; oversee the execution process and refine the artworks, taking into account the feedback of the account management, till they are deemed fit for presentation• Ensure that the artworks developed are in line with each and every brand’s pre-determined graphic guidelinesCOPYWRITING• Develop the copy (headlines, sub head, body copy) for all communication collaterals in line with the creative brief and key messages• Develop the content for print materials like brochures, annual reports, flyers etc. and publishing materials like press releases, speeches etc.• Proofread all the communication collaterals before going to client and prior to final production and ensure they are devoid of any typo mistakes
Listed skills include Copywriting, Integrated Marketing, Creative Direction, Social Media Marketing, and 6 others.
