Established in 2011, Frontier Markets aims to broaden rural communities’ access to high impact products and services through a consumer-centric platform with e-commerce, women entrepreneurs, and a local distribution supply chain. The company trains and empowers women to sell and service solar power solutions, mobility, finance and other appliances to rural communities. Our mission is to create ‘Saral Jeevan’ or an ‘Easy Life’ for rural customers, who do not have affordable electricity, by providing them with access to quality solar, water, health, home appliances solutions through their network of digitized rural women businesses. 100+ employees, 10,000 Digital Savvy Women Entrepreneurs, 700,000 rural customers (and growing!!)Frontier Markets has built a proven and scalable model partnering with Indian SHG networks to onboard 3,000 women entrepreneurs that are trained in marketing, sales, data collection and technical repair, to provide innovative solutions to sell to rural households using smart phones and internet connectivity impacting 4.5 Million people, and helping them earn an average of $1,000/- annually. Our customer base is 700,000 households, and we've sold over 1 million products now.

Founded in 1978, Jaipur Rugs revolutionized the carpet industry by creating an entirely new business model - working directly with artisans and uplifting their lives and communities as a result. Since then, Jaipur Rugs has grown to become a global, award-winning brand, sharing it‟s unique point of view through a range of home décor products.Responsible for strategic inputs into brand/creative development and executing communications strategy | Storytelling! Implementing a work system that ensures adherence to timelines and quality with specific reference to reviews and MIS. Reviewing Press releases and ensuring proper dissemination to media. Ensure an ongoing conversation / buzz about Jaipur Rugs on Digital platform including Social Media. Understanding socio-cultural, technological and other trends, drawing lessons from other markets and plan for future growth. Using research to build a strategic perspective. Representing the organization in international trade shows.

FCB Ulka group is one of the largest advertising, communications and brand consulting group globally. The company is known for its ability to provide strategic inputs to its clients and not just creative solutions.Involved in providing strategic insights for more than 10 brands (automobiles, FMCG, power & construction equipment). Studying market trends and analyzing client‟s business in their competitive context. Understanding socio-cultural, technological and other trends, drawing lessons from other markets and plan for future growth for the client brands. Distilling data into insights, brand and communication ideas giving a „holistic marketing solution‟. Using research to build a strategic perspective and providing necessary inputs to the creative team.

A group of Entrepreneurs from IIM-A, MICA, Nirma, MSU who had come together and started a venture providing market research and technology services to the clients. We believe that better quality comes at a cost but it can always be optimized and more importantly we put more stress on implementation. We have a young team with people coming from different organizations like Nielsen, TNS, Synovate, HP Worldwide, Honeywell, Cognizant etc . and have a client base PAN India.I was heading the Marketing & Communications function at Dexter & heading Mumbai, both in market research as well as research based consulting. Also, closely co-ordinated with the new products guys to bring them inputs from the market and continuously ensure that Dexter's services and products cater to the relevant needs in the client's business. Also, responsible for strategic alliances and training.

Conducted research for 2 FMCG giants. It included understanding issues & problems relevant to research from the client, thereby preparing one clear and systematic brief. Preparing proposals and cost as per brief and getting a sign off from the client. Designing of questionnaire, sampling and relevant stimulus for the research, Handling the field logistics during the launch viz. Briefing to the field research team as to how the questionnaire is to be administered, Interacting with the Field, CRDC (data processing unit) and IVPO (coding punching department) during the course of the study and checking and analysis of the data once processed, Preparing the presentation (including recommendations) and presenting on a face-to-face basis in front of the client, Also, steering efforts towards product development, helping the management deciding upon overall marketing communication of the brand, Talking to consumers on regular basis along with the client to gather information on product/concept ideas or communication through Direct Interviews or Focus Group interviews.

Carried out research for a leading FMCG brand, studying Ad campaigns for an apparel brand and an introduction to acccount planning for skin care brand.

Writing content for websites catering to international clients. Understanding product requirements in details and writing relevant and competitive descriptions of the same

Was responsible for expanding business by means of pitching for new clients internationally, which also included data mining of international clients who would be interested.Also helped the web designers in terms of website development for a healthcare organization based in US.

Was responsible for selling the Times of India periodicals including magazines. Innovating and implementing of new schemes for selling.Was also a part of space selling unit “ACE ADVERTISING” – a part of Times of India Sales Agency, responsible for space selling in the newspaperReceived appreciation from the management for implementing “Women Special pack” scheme in Beauty parlors.