• Worked on developing a model to calculate the earned media value (EMV) of social media influencers.• Analyzed influencers' profile attributes like followers, engagement, audience demographics, location, etc. to understand their effect on influencers’ performance and pricing.• Performed comparative data analysis of influencers with similar profile characteristics to figure out the position/effectiveness of a profile among other profiles.• Designed algorithms to perform the above… Show more • Worked on developing a model to calculate the earned media value (EMV) of social media influencers.• Analyzed influencers' profile attributes like followers, engagement, audience demographics, location, etc. to understand their effect on influencers’ performance and pricing.• Performed comparative data analysis of influencers with similar profile characteristics to figure out the position/effectiveness of a profile among other profiles.• Designed algorithms to perform the above task and provide mathematical and visual analysis to the user as well as brands to gauge the strengths and weaknesses of an influencer profile relative to its peers.• Did authenticity analysis to figure out a heuristic model to check if the data points for a post have been manipulated by the influencers using fake/bot followers Show less

Worked on designing the text and video course content for online subscription based content library and live lectures. Managed a team of content developers to make sure the material is regularly updated and tailored according to the latest requirements. Designed and conducted new campaigns, making sure that we utilize user feedback, to increase sales.