⦁ Manage the segmentation calendar across all Digital BU’s with the list of upcoming deployments, regularly review entries, and evaluate priorities.⦁ Work closely with the Product Owners across the Digital Business units to ensure alignment on what banners to be featured for the month (and ensure proper messaging, timing, and execution of campaigns in Google Optimize/Adobe Target).⦁ Collaborating with Content Management and Development teams to ensure to resolve conflicts.⦁ Continuously looking at process, workflow for optimization and efficiency⦁ Work in an agile environment & Participate in daily ceremonies, scrum meetings with project stakeholders

• Focused on developing UX/UI layout using proprietary Layout tool, CMS, menus, surveys and UIs for client restaurant brand partners. • Review customer requirements and program the User Experiences to meet wireframes. • Manage dynamic content with content Management system (Sitecore).• Program customer specific configuration and skinning of assets to render on devices. • Work Closely with Marketing creative team for timely delivery of assets to meet customer delivery deadlines.• Document UX change details and communicate to the Quality assurance team for validation and approval.

• Set up and configured AEM authoring & publish environment with Adobe recommended best practices. • Worked on touch UI which included various elements such as tags, editable templates, style system, page versioning, layouts, assets and personalization.• Created, moved/renamed, published, edited and viewed pages in AEM sites.• Established the Experience and Content fragments in sites and setup configurations to use them correctly.• Validate new web pages entered within the CMS are aligned with final design and copy. • Migration of website from old platform/version to latest AEM platform. • Testing cross browser functionality and responsiveness of the web pages with respect to different devices.

- Worked on e-commerce based live project, whereby, gathered the requirements of client via calls & emails, converted those requirements into worksheets, undergone products' information management by creating product description pages, turning them live on the website & updating their art & content as & when needed.- Understood & translated concepts into workable mockups, tested & deployed standardized, highly available, modular software products that provided an intuitive user experience.- Coding, Unit testing & optimizing of UI for responsive web pages & website maintenance.- Assisted the team lead by handling the tasks of a particular module of the project, participated in mentoring & guiding new joiners by internal training, and creating project artifacts.