• Leading creative teams across One Method’s expanding client roster, with a primary focus on Kenvue, while regularly interfacing with clients to manage presentations and daily business objectives.• Navigating the challenge of authentically communicating with a discerning Gen Z audience across multiple Kenvue brands, each vying for their share of market attention.• Achieved Kenvue’s Brand Performance Index amidst challenging realities.• Rallying creative teams to adhere and ideate… Show more • Leading creative teams across One Method’s expanding client roster, with a primary focus on Kenvue, while regularly interfacing with clients to manage presentations and daily business objectives.• Navigating the challenge of authentically communicating with a discerning Gen Z audience across multiple Kenvue brands, each vying for their share of market attention.• Achieved Kenvue’s Brand Performance Index amidst challenging realities.• Rallying creative teams to adhere and ideate within pre established standards of creative excellence by optimizing briefs and establishing creative processes.• Collaborating closely with brand strategists to craft briefs that are insightful and distinct to set up creative teams for success.• Managing creative resourcing and navigating the complexities of hybrid work within creative department to ensure project completion within time and on budget• Mentoring junior and senior creatives and fostering an environment of innovation and excellence within the agency.Clients:Kenvue Brands - Tylenol, Aveeno, Listerine, Neutrogena, Polysporin, Rogaine, BenylinHighlights:Developed and executed a successful two-year partnership campaign between Tylenol and the NHL, integrating the brand seamlessly into the hockey season experience and boosting fan engagement and product sales. Show less

• Transitioned into a leadership role following the merger of J. Walter Thompson and Wunderman, becoming a pivotal part of the restructured core team.• Collaborated one-on-one with creative strategy teams to ensure seamless creative execution for flagship accounts such as HSBC Canada, Mazda Canada, and Shell Canada, ensuring high-impact results while navigating the complexities of a newly merged entity.• Worked closely with creative technologists to align technology and creativity… Show more • Transitioned into a leadership role following the merger of J. Walter Thompson and Wunderman, becoming a pivotal part of the restructured core team.• Collaborated one-on-one with creative strategy teams to ensure seamless creative execution for flagship accounts such as HSBC Canada, Mazda Canada, and Shell Canada, ensuring high-impact results while navigating the complexities of a newly merged entity.• Worked closely with creative technologists to align technology and creativity, aiming for innovative solutions that meet client objectives.• Supported global business pitches across Wunderman Thompson’s network, including offices in Seattle, NYC, Atlanta, Dallas, Dubai, London, and Hong Kong, contributing strategically and creatively to secure new clients.• Adapted to remote leadership during the COVID-19 pandemic, fostering team cohesion and creativity despite physical distance. This necessitated me having to deepen my expertise in strategic creative direction and comprehensive feedback.Clients:Mazda Canada, HSBC Canada, Royal Canadian Legion, Shell CanadaHighlights:Redefined Not for Profit marketing in Canada by elevating the Royal Canadian Legion into the tech world of NFTs and Metaverse. Show less

• Supported the creative approach for key agency clients, ensuring the work aligned with client goals and current market trends.• Played a key role in executing integrated campaigns across digital, social, and traditional media, contributing to successful outcomes for clients and supporting the agency’s creative efforts.• Worked closely with senior leadership to deepen my understanding of brand strategy, contributing insights that informed the development of creative work.•… Show more • Supported the creative approach for key agency clients, ensuring the work aligned with client goals and current market trends.• Played a key role in executing integrated campaigns across digital, social, and traditional media, contributing to successful outcomes for clients and supporting the agency’s creative efforts.• Worked closely with senior leadership to deepen my understanding of brand strategy, contributing insights that informed the development of creative work.• Contributed to award-winning campaigns, particularly in the digital and social realms, earning industryrecognition for innovative and effective creative solutions.Clients:Air Canada, Kids Help Phone, Walmart Canada, Bayer CanadaHighlights:Evolved Kids Help Phone’s traditional advertising to interactive digital and raised awareness and dollars. Show less

• Hired internationally in Canada from Dubai to infuse a new creative perspective into the agency’s work for local Canadian clients.• Adapted to the nuances of the Canadian market, learning to navigate cultural sensitivities and the evolving social landscape.• Focused on elevating the craft of art direction across all client work by forging strong relationships withindustry partners, including photographers, videographers, illustrators, and 3D artists.Clients:York… Show more • Hired internationally in Canada from Dubai to infuse a new creative perspective into the agency’s work for local Canadian clients.• Adapted to the nuances of the Canadian market, learning to navigate cultural sensitivities and the evolving social landscape.• Focused on elevating the craft of art direction across all client work by forging strong relationships withindustry partners, including photographers, videographers, illustrators, and 3D artists.Clients:York University, GoRVing, Mucho Burrito, Prostate Cancer Canada, Miele CanadaHighlights:Concepted, crafted, and passionately drove a brand campaign called ‘Bring Back Wildhood’ for GoRVing Canada, making a cultural statement about over-parenting. Show less

• Contributed to the agency’s creative success during a period of rapid growth in the Middle East and North Africa.• Involved in numerous new business pitches during the 2008 market downturn, playing a crucial role indeveloping campaign concepts that helped secure vital accounts during challenging times.• Aided the agency’s shift from print to digital, expanding my skills and proficiency across social platforms.Clients:Ferrari World Abu Dhabi, Nissan Middle East, Arabian… Show more • Contributed to the agency’s creative success during a period of rapid growth in the Middle East and North Africa.• Involved in numerous new business pitches during the 2008 market downturn, playing a crucial role indeveloping campaign concepts that helped secure vital accounts during challenging times.• Aided the agency’s shift from print to digital, expanding my skills and proficiency across social platforms.Clients:Ferrari World Abu Dhabi, Nissan Middle East, Arabian Automobiles, Du Telecom, Axiom, Omnityat Properties, Arabian Radio Network, MTV ArabiaHighlights:Pitched and won the launch project of the region’s most prestigious new business, Ferrari World Abu Dhabi. Meticulously crafted the launch campaign across locations in Florence, Milan, Hamburg, Vienna, and Dubai. Show less

• Joined as a founding member of the in-house marketing team (red marketing) for the Middle East’s first low-cost airline, catering to the marketing needs of both the airline and ancillary government organizations.• Conceptualized and launched marketing initiatives for new routes and destinations and promoted Sharjah Tourism.• Took on the challenge of being creative within constraints, navigating government sensitivities, and crafting messaging for a conservative… Show more • Joined as a founding member of the in-house marketing team (red marketing) for the Middle East’s first low-cost airline, catering to the marketing needs of both the airline and ancillary government organizations.• Conceptualized and launched marketing initiatives for new routes and destinations and promoted Sharjah Tourism.• Took on the challenge of being creative within constraints, navigating government sensitivities, and crafting messaging for a conservative audience.Clients:Air Arabia, Sharjah Tourism, Sharjah Golf and Shooting Club, Sharjah Airport FreezoneHighlights:Concepted, designed, and produced the first issue of Air Arabia’s first-ever inflight magazine 'Al Nawras'. Show less

• Transitioned from intern to full-time, taking on responsibilities that included conceptualizing and executing motion design projects and branding for startups.• Gained early exposure to the fast-paced world of deadlines and client expectations, setting the foundation for my ability to visualize processes and pipelines with a focus on efficiency.Clients:Various SMBs across the Middle EastHighlights:Participated in the creation of TV idents and visualizations for… Show more • Transitioned from intern to full-time, taking on responsibilities that included conceptualizing and executing motion design projects and branding for startups.• Gained early exposure to the fast-paced world of deadlines and client expectations, setting the foundation for my ability to visualize processes and pipelines with a focus on efficiency.Clients:Various SMBs across the Middle EastHighlights:Participated in the creation of TV idents and visualizations for real estate developments, alongside branding initiatives for Dubai-based startups. Show less