Amrit Richmond

Amrit Richmond Email and Phone Number

Building Indie CPG while studying consumer goods for clients since 2017 πŸ›’ @ Indie CPG
Amrit Richmond's Location
San Francisco Bay Area, United States, United States
Amrit Richmond's Contact Details
About Amrit Richmond

All of my work revolves around the future of consumer goods. Through Supermercato, I do research for clients that use my data to build, invest, and partner with brands. Alongside consulting, I've been building Indie CPG since 2019. We're a hybrid community & newsletter celebrating products people buy more than once, always with an indie, global flavors, diverse, and better-for-you lens on the market.πŸ‘‹ The best way to message me is to amrit @ indiecpg.comThe Indie CPG community is inspired by my work with founders and VCs. Our goal is to provide sustainable brands with similar resources and a values-aligned ecosystem they might receive post-investment from a fund. All of the time and resources we’ve put into Indie CPG have been 100% free to founders including Cart Camp, Nearby to National, Summer School, and our content that has helped brands connect with retailers, investors, and strategic partners. Building something new? Say hi!My career spans 17 years across advertising, media, tech, and VC. Either in-house or as a consultant, I’ve worked with 8 funds on sourcing, diligence, ecosystem partnerships, communications, and/or portfolio support programs, including being a switchboard operator for intros and helping 100s of founders with marketing, branding, partnerships, growth, fundraising, and brokering discounts to help them extend their runway. Prior to Supermercato, I was a brand strategist with advertising agencies and media companies, where I collaborated on global marketing campaigns, and researched the future of retail, eCommerce, consumer tech (like social media and shopping apps), beauty, healthcare, and wellness. My first job was at a magazine where I worked across the art and digital departments telling the stories of people and businesses making a positive impact on the world.When I'm not working with clients, I spend time with friends of Indie CPG (100s of 1:1 calls and chats with brands since 2019), I advise four companies (one snack and three Shopify apps), I volunteer with Women on Boards Project, tend to my garden, and dream about seeing my family again in Italy. 🏝

Amrit Richmond's Current Company Details
Indie CPG

Indie Cpg

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Building Indie CPG while studying consumer goods for clients since 2017 πŸ›’
Amrit Richmond Work Experience Details
  • Indie Cpg
    Founder
    Indie Cpg 2019 - Present
    Shining a limelight on indie brands since 2019 with a little help from our friends. We support founders through community, content & intros to collaborators. Say hi if you're building something new!More fun stuff on Instagram @indiecpg 🎢
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  • Supermercato
    Founder
    Supermercato 2017 - Present
    Supermercato's services are CPG research, insights, and partnerships. Clients leverage my data to build, partner, and invest in emerging brands.My data spanning multiple decades is curated from 500+ sources, including photographic memory from buying my own groceries for 17 years. I think like a time machine a.k.a. Brandelorean 🏎️Some of the new brands, products, and patterns piquing my curiosity end up in Indie CPG content.https://www.supermercatoinsights.com/
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  • Securecpg
    Board Member
    Securecpg 2024 - Present
    SecureCPG is building a founder-forward approach to insurance backed by 150 years of expertise. Most brands either overpay for insurance or are underinsured for hypergrowth or worst-case scenarios. Think inventory, equipment, product recall, workers comp, and everything in between. What gets me most excited about partnering with their team:- Ensuring brands have the best insurance package designed for their unique needs- Our shared values around building customer-centered software and experiences- Being a long-term ally to founders and growing alongside each other- Marketing a service every brand needs at every stage of growth- Innovation of propriety policies better suited to modern brand operations
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  • Women On Boards Project
    Sponsorship Committee
    Women On Boards Project 2022 - Present
    Today, only 20% of company boards have women as directors. Governments, investors, consumers and companies all agree that we can do better. But how?To overhaul the status quo of boards, it is paramount that industry leaders work together to create equity in and out of the boardroom. Women on Boards Project is here to do just that. We are a community of companies, investors and business leaders who have united to bring equity to private consumer company boards.To any investors in my network, contact me to learn more about the diverse and thoughtful recruitment work WOB Project can do for your next open board seat.
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  • Backstage Capital
    Director Of Ecosystem
    Backstage Capital 2016 - 2020
    Los Angeles, California, Us
    Past consulting projects included tech and diversity ecosystem partnerships, co-investor relations, LP reports, fundraising and strategy support, PR, content, newsletters, communications, events and programs to provide 125+ founders with resources, opportunities, and community. Now a portfolio mentor and continue to share opportunities with the team.Backstage Capital's consumer and retail investments include Partake Foods, Bippy, Journey Foods, Afrocenchix, CurlMix, Naturalicious, Lorals, Hidrate, Vitae London, Healthy Roots Dolls, Wildfang, Haute Hijab, Thesis Couture, Beautycon, PopCom, Lacquerbar, NailSnaps, It's By U, Hale, Jewelbots, HabitAware, and more.Email me to learn more about Backstage Headliners: backstagecapital.com/headlinersSubscribe to the weekly Mixtape: backstagecapital.com/newsletterLearn more about our mission and impact:backstagecapital.com/100backstagecapital.com/acceleratorbackstagecapital.com/podcastbackstagecapital.com/accelerator/c1/
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  • Creativemornings
    Director Of Strategy
    Creativemornings 2015 - 2016
    Brooklyn, Ny, Us
    Led strategy and partnerships across multiple digital products and campaigns. Researched breakfast brands (coffee, cereal, bars, yogurt, grab & go) for event partnerships. CreativeMornings events are the perfect way to build hyperlocal brand awareness.Collaborated on custom content, global campaigns, and event activations for Shutterstock, MailChimp, FreshBooks, and Squarespace, and monthly events in NY for 300+ guests.Produced collaborations or workshops with Wandering Bear Coffee, Maven + Daily Harvest, Liddabit Sweets, Kickstarter, IBM Watson, Breather, BioLite, FiftyThree, InVision, Giphy, Seed + Roe, Skillshare, UsTwo, HUGE, The Barbarian Group, NYT T Brand Studio, littleBits, Paperless Post, Moleskine, Tattly, Charity: Water, Common + more!CreativeMornings is a breakfast event series with a community 370,000 strong in 200+ cities. Thousands of designers, developers, marketers, strategists, entrepreneurs, and artists attend monthly events to connect with creative people in their city: creativemornings.com/citiesI left CreativeMornings to move back to California and remain a friend to the team. Message me to learn more about this incredible community built on generosity and creativity.
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  • Collaborative Fund
    Collaborator
    Collaborative Fund 2013 - 2016
    New York, Us
    Consulted on marketing, content, community, partnerships, research, and portfolio support. Curated @collabfund and @socialcitizen on Twitter.
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  • Magenta Labs
    Marketing, Research, Strategy, Community
    Magenta Labs 2010 - 2016
    Collaborated with advertising and innovation agencies, brands, startups, media companies, and VCs including Collaborative Fund, Entertainment Media Ventures, Exopolis, HUGE, Mother, Assembly, Machine, Loyal, Luminary Labs, Digital Kitchen, The Huffington Post, and Meetup.com.I helped clients launch advertising campaigns, connect with their customers and community, and understand and partner with emerging tech startups like consumer apps and marketing/ad tech. Research projects explored the future of healthcare, beauty, retail, eCommerce, and new creative and collaborative software in the cloud for teams. Published a newsletter for three years about emerging tech and early stage startups read by investors, founders, journalists, designers, product managers, agency digital strategists, and marketers.
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  • Good Worldwide Inc
    Art Editor
    Good Worldwide Inc 2007 - 2010
    Los Angeles, California, Us
    Created, curated, and distributed original content, and helped develop the digital strategy for GOOD, a media startup and magazine. GOOD celebrates the people, ideas, and businesses pushing the world forward across design, food, business, tech, travel, politics, education, healthcare, and transportation. Managed the art department and worked with dozens of photographers and illustrators to produce art for print, web and branded content. Contributed research for special projects including themed magazines and new products. Curated @GOOD on Twitter, front of book stories, Marketplace products made by sustainable brands, LOOK projects, and the weekly Picture Show photo series.
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Amrit Richmond Skills

Start Ups Digital Strategy Publishing Market Research Strategic Partnerships Advertising Branding Product Marketing Trends And Insights Technology Strategic Planning Business Operations Communications Talent Scouting

Amrit Richmond Education Details

  • Artcenter College Of Design
    Artcenter College Of Design
    Photography Course

Frequently Asked Questions about Amrit Richmond

What company does Amrit Richmond work for?

Amrit Richmond works for Indie Cpg

What is Amrit Richmond's role at the current company?

Amrit Richmond's current role is Building Indie CPG while studying consumer goods for clients since 2017 πŸ›’.

What is Amrit Richmond's email address?

Amrit Richmond's email address is am****@****ail.com

What is Amrit Richmond's direct phone number?

Amrit Richmond's direct phone number is +121241*****

What schools did Amrit Richmond attend?

Amrit Richmond attended Artcenter College Of Design.

What are some of Amrit Richmond's interests?

Amrit Richmond has interest in E Commerce, Marketplaces, Mobile, Technology, Art, Brand Marketing, Health And Wellness, Photo Sharing, Retail, Government Innovation.

What skills is Amrit Richmond known for?

Amrit Richmond has skills like Start Ups, Digital Strategy, Publishing, Market Research, Strategic Partnerships, Advertising, Branding, Product Marketing, Trends And Insights, Technology, Strategic Planning, Business Operations.

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