There are few things I enjoy more than an interesting story. I strongly believe, be it in a personal or professional setting, that a good story can inspire, educate, and (sometimes) delight in equal measure.That is what I've enjoyed the most about working with global brands and government entities as a brand and corporate communications specialist: to identify their core audiences, mine for the stories at the core of their business/mandate and share them with potential partners, investors, governments, and the broader public while highlighting the impact of environmental, societal, and corporate governance (ESG) initiatives.My bread-and-butter is in the conceptualization and execution of strategic communications campaigns leveraging earned, owned, paid, and shared media to meet marketing and business objectives. In doing so, I have had the privilege of working with several reputed brands (some big, some small) out of two global hubs in Singapore and Dubai.Brand Experience (in order of recency): Royal Commission for AlUla (RCU), Department of Culture and Tourism - Abu Dhabi (DCT), Etihad Rail, Vertex Pharmaceuticals, Sheikh Shakhbout Medical City (SSMC), Bayer, Facebook, Grab, Shell, Chevron (Caltex), Standard Chartered Bank, Starbucks, Fitbit, Under Armour, Adidas, Unilever, Proctor & Gamble, Diageo, Red Bull, Nickelodeon and more.Specialties: Integrated marketing communications strategy, project management, executive profiling, content development (key messaging, press statements, etc.), media training, media relations, issues management / crisis communications.
Listed skills include Photoshop, Final Cut Pro, Microsoft Office, Marketing, and 15 others.