Senior Account Executive - Senior Account Manager
● Conceptualized and executed on corporate communications strategies for key government projects in UAE and KSA, including Department of Culture and Tourism – Abu Dhabi (DCT), Etihad Rail, and the Royal Commission for AlUla (RCU)● Developed corporate key messaging and story themes for DCT, Etihad Rail, and RCU to inform media strategies and secure profiling opportunities for key spokespeople● Seconded as Strategy Director at DCT to embed new integrated marketing campaign development and measurement processes that has continued to progressively strengthen the Department’s ability to deliver effective tourism campaigns for key markets● Drove B2C and B2G communications campaigns across multiple sectors including healthcare/pharma (market entry), mobility (B2C), tourism (market expansion), and logistics (B2B)