Amritz Lay Email and Phone Number
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Global Product Marketer with an MBA and over 16 years of entertainment marketing experience. Career highlights include global launches in support of 20 brands encompassing kids-focused show content, preschool toys, art and crafts / activities, E for Everyone and action-based video games across 12 distribution platforms including Netflix, Facebook, Xbox, PlayStation and Nintendo consoles.
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Director Of MarketingJakks Pacific 2021 - PresentSanta Monica, Ca, UsGlobal marketing lead on: - The Super Mario Bros. Movie -- named Universal's 2023 "Partner of the Year" - Super Mario - Nintendo - Black & Decker -
Strategic Marketing And Program Management ConsultantIndependent 2015 - 2021Manage the creation process of key marketing assets (logo, key art, style guide, systems) for clients in support of their multi-platform interactive game launches. (In other words, I am blessed to work with world-class designers, marketers and development teams on break-through marketing creative before it is unveiled to the world!)Develop strategic marketing campaign components on proposals for events, mobile and console video games as well as lifestyle brands.
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Global MarketingAlpha Group Us 2018 - 2020Fontana, California, UsGlobal marketing on: - SpongeBob SquarePants (master toy license) - Nickelodeon’s #1 brandPreviously: - Super Wings – Top 10 ranking in new countries - Rev & Roll – New endearing collaboration with DHX and Kate & Mim Mim creators -
Global MarketingMga Entertainment 2016 - 2018Chatsworth, Ca, UsGlobal marketing lead on: - Project Mc2 – Managed global strategy and North American campaign execution on wave management, new product launches and Emmy-winning Netflix Original series development - Who's That Girl – Initial product development and branding - Glam Goo – Arts and crafts-based product refreshes - Smooshins – Activity-based product refreshes- Lalaloopsy – Collectible-based product refreshes -
Associate Director, Product MarketingSquare Enix 2012 - 2014London, Greater London, GbManage three person team and oversee all North American marketing on:Disney's KINGDOM HEARTS franchise: - KINGDOM HEARTS III - In development on PS4 and Xbox One - KINGDOM HEARTS HD 2.5 ReMIX - In development on PS3 - KINGDOM HEARTS HD 1.5 ReMIX - Available exclusively on PS3 - KINGDOM HEARTS 3D [Dream Drop Distance]FINAL FANTASY Franchise - FINAL FANTASY XV - In development on PS4 and Xbox One - FINAL FANTASY X/X-2 HD Remastered - Available on PS3 and PS Vita - LIGHTNING RETURNS: FINAL FANTASY XIII - Available on PS3 and Xbox 360 - Theatrhythm: FINAL FANTASY - FINAL FANTASY Rhythm Game on 3DSSome other really cool, top secret games. -
Senior Manager, MarketingThq 2011 - 2012Agoura Hills, Ca, UsNorth American marketing lead on: - WWE '12 - Most pre-ordered WWE game of all time; +39% y/y growth - Red Faction franchise -
Director Of Product MarketingInstantaction Jun 2010 - Nov 2010Las Vegas, Nv, UsOversaw worldwide launch of 'Instant Jam', Facebook's first free-to-play music game to use player's music library. -
Global Product ManagerMicrosoft Jan 2008 - May 2010Redmond, Washington, UsLead global marketer on (all Xbox 360 exclusives): - Fable III - #2 selling RPG on Xbox 360 - Forza Motorsport 3 - Xbox 360's #1 best-selling racing game - Fable II - 2008's #1 selling RPG on Xbox 360 -
Global Franchise ManagerElectronic Arts Mar 2004 - Dec 2007Redwood City, Ca, UsLead global and North American marketer on: - BOOM BLOX - EA's collaboration with Steven Spielberg - Smarty Pants - The first trivia game on Wii - Medal of Honor Vanguard - MOH comes to the Wii - Medal of Honor Heroes - The first MOH on PSP - The Lord of the Rings, The Battle for Middle-earth II - The first RTS on next-gen consoles - Command & Conquer: The First Decade - 1M units sold thru (10x forecast)#2 marketer on: - Medal of Honor European Assault - GoldenEye: Rogue Agent -
Database Manager (Contract)Academy Of Motion Picture Arts And Sciences 2002 - 2003Beverly Hills, California, Us- Coordinated communication between 500 domestic and foreign members of the press, media producers and production managers, Academy staff and show production staff - Oversaw press badge issuance process for the 76th Academy Awards and its key events
Amritz Lay Skills
Amritz Lay Education Details
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San Francisco State UniversityOperations -
UclaProject Management Certificate
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California State University, FullertonGeneral
Frequently Asked Questions about Amritz Lay
What company does Amritz Lay work for?
Amritz Lay works for Jakks Pacific
What is Amritz Lay's role at the current company?
Amritz Lay's current role is Product Marketer - Entertainment and Toys | Microsoft and Electronic Arts alum.
What is Amritz Lay's email address?
Amritz Lay's email address is am****@****ail.com
What is Amritz Lay's direct phone number?
Amritz Lay's direct phone number is +131044*****
What schools did Amritz Lay attend?
Amritz Lay attended San Francisco State University, Ucla, California State University, Fullerton.
What skills is Amritz Lay known for?
Amritz Lay has skills like Video Games, Xbox 360, Product Marketing, Product Management, Ps3, Wii, Digital Media, Product Launch, Global Marketing, Brand Management, Digital Marketing, Online Gaming.
Who are Amritz Lay's colleagues?
Amritz Lay's colleagues are Moh Jaja, Dan Schulzle, Max Wi, Janis Van Tine, Bernd Hannama, Eliane Azevedo, Arckey Rk.
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