DIGIS Squared is an innovative partner for service providers to evolve customer relationships with a multidimensional digital experience, empowered with smart engagement real-time and diversified solutions & services. We work closely with our clients to deliver their unique business objectives, boost agility and foster an environment of innovation and continuous improvement.• Leads the development and implementation of commercial strategy and associated plans. • Manages day-to-day operations; administration, corporate governance, finance etc• Also leads on sales & business development and marketing activities.

• Developed & implemented Technical Department short and long term strategy (five years). Owned Technical Department budget & forecasts in coordination with the Commercial Department. • Ensured state-of-the-art technology implementation throughout the Etisalat network.• Planned investments in network transformation and produced related business cases.• Devised / oversaw Technical Department KPIs and balanced score cards. • Led successful 1000 site LTE launch in two months including business case and trial & business readiness tests.• Drove major improvements in overall customer experience.• Led Mobile Broadband Leadership Program, Digital Transformation Program and Single RAN Project.• Drove significant improvements to high value customer experience. • Handled network related customer complaints with a focus on corporate and high value customers.

• Owned access network budget of over 35m Euros• Managed and mentored in-house team of 60 employees and over 50 managed services resources.• Led projects to transition from managed services to in-house operation, RAN Project, establishment of customer Centric Unit & Skill Centre Unit, radio network planning, radio network optimization, driving increases of network quality (5000 2G/3G sites), implementation of HSPA network with HSPA+ and vendor relations.• Also led Beyond Customer Expectation Program in 2012 which included technical customer complaints process improvements, enhancing sales processes and activities to improve network quality and customer perception.

• Owned access network budget in excess of 30m Euros. • Led a team of over 140 staff. Handled fixed assets tracking project, 3G trial, BSS engineering, radio network engineering, radio network optimization, network quality optimization and access network traffic dimensioning.

• Managed the maintenance contract with Orascom covering: BSS, NSS, IN/VAS, SDH; led the Technical Support Team introducing new releases, technologies and features; led the Radio Engineering Team supporting OTA; acted as Alcatel technical interface with OTA Access and Core Network departments.

Radio Network Manager• Worked on projects across Europe, North Africa and the Gulf:• Alcatel Algeria, Orascom Telecom Project Radio Network Engineering Manager; 2004• Led Radio Engineering Support Team and worked as a consultant to the Access Network Department.• Alcatel Egypt - Radio Network Engineering Manager; 2004• Managed Mobinil account (Radio Services).• Alcatel Algeria, Orascom Telecom Project - Planning and Reporting Manager; 2002• Planned and reported on global project activities.• Alcatel Bulgaria, Mobiltel Project - Radio Network Engineering Manager; 2001• Drove Nortel-Alcatel swap operation; improved KPIs of swapped area.• Alcatel UAE, Etisalat Project - Senior Radio Network Engineer for Etisalat network; 2000/2001• Consultant to Etisalat; managed new SW releases and implementation of new features.• Alcatel Egypt, Mobinil Project - Senior Radio Network Engineer; 2000 • Led Mobinil network BSS audit.• Alcatel Egypt, Mobinil Project - Senior Radio Network Engineer; 1999/2000• Consultant to Mobinil; optimized Motorola area and trained new engineers.• Alcatel Portugal, TMN Project - Senior Radio Network Engineer; 1999• Worked on project with TMN on Motorola-Alcatel swap in Lisbon; new sites design, implementation & optimization in the swapped area, achieved KPIs for swapped area, designed 1000 new sites.• Alcatel Portugal, TMN Project - Radio Network Engineer; 1998• Optimized Motorola equipment, improved Lisbon KPIs.• Alcatel Egypt, ARENTO Project - Radio Network Engineer; 1997/1998• New sites design and network optimisation.