Add Effect is the largest representative of Out-of-Home (OOH) advertising opportunities in Kuwait and responsible for managing a sales team, an operation and installation team and collection, setting budgets, salaries, the commissioning structure and company sales strategies.✔ Promoted from Commercial Director to Managing Director of Sales in 2018, becoming the now managing 5 major accounts to the value of 200M, including the Highways, Hawali governorate, Farwania, Ahmadi and al Jahra, and previously Kuwait International Airport.✔ To date have over-achieved on set targets. ✔ Innovatively developed new outdoor tools that facilitate the sales process.✔ Increased annual billing in just 3 years. • ✔ Effective communication skills, ensuring successful management of the international market, creating and maintaining strong, profitable relationships with leading agencies.✔ Successfully determine annual unit and gross-profit plans by implementing marketing strategies, analysing trends and evaluating results.✔ Expertly establish and adjust selling prices and rate cards by monitoring costs, competition and supply and demand.✔ Responsible for national sales staff maintenance and development through appropriate recruiting, selecting and training.✔ Overseeing the performance and enabling the development of Account Executives / Managers through counselling, coaching, planning, delegation, monitoring, and appraising the team and individuals.

Co Founder and CEO at Vinco, ✔ Co-founded and successfully raised funds for a tech startup in the promotional marketplace space.✔ Developed and executed strategic plans for company growth and market positioning.✔ Led product development initiatives from ideation through to launch, focusing on user experience and market needs.✔ Acted as the primary liaison between the tech team, vendors, and business partners to ensure seamless integration and collaboration.✔ Built and nurtured relationships with key stakeholders, including investors, vendors, and corporate clients.✔ Oversaw operations, sales, and marketing efforts, ensuring alignment with strategic objectives.✔ Drove business development, resulting in key partnerships and revenue opportunities.

Managed a sales team for Mediabox publishing, responsible for sales staff operations, finance and distribution of key publications: Marie Claire, Avenues, Buraq Kuwait airways inflight magazine, TV guide, Communicate (Advertising magazine) Al Masaref and Sarab. ✔ Handled media lines in Sales, Marketing and Product Development for major blue-chip clients including Al Hamra Luxury Tower, Sarab , Buraq , Al Masaref ,The Avenues, and RPM sports Magazines.✔ Managed the acquisition, sales presentation, product development and subsequent sale of 4sale Mobile Application within 10 months; recently acquired by the National Bank of Kuwait for over $100million for just 53% of the app. ✔ Managed and oversaw the performance and the development of all Account Executives and Managers.✔ Organized the first two ‘Communicate’ Media Basketball Tournament to raise the awareness of Mediabox’s Marketing & Advertising magazine ‘Sole Communication’.✔ Successfully organized Communicate’s first football tournament for the media industry. ✔ Responsible for setting the department’s salary scale and commission scheme.✔ Developed sales strategies, business plans, pricing and created rate cards.✔ Initiated and coordinated the development of action plans for new market penetration.✔ Maintained accurate records of all pricing, sales, and activity reports submitted by Account Executives.✔ Liaised and worked collaboratively with PR, advertising and media buying units.

Responsible for the sales, marketing, and product development of existing and new products for Digibox and for clients.Clients included: Yahoo, Dotmena Network, Millenial Media Mobile Applications Network, Omedia, Instagram celebrities representation, GCC Adintop Network, Kuwait, IAS Network Kuwait, Effective Measure Kuwait.