Marketing communications leader with over 20 years of a multidiscipline track record of driving results and transformations of marketing departments and team mentoring & coaching across real estate, corporate and consumer marketing. Having a holistic approach towards marketing strategies development from a communication and sales measured by none financial and financial metrics alike:► Appointed by the board and Chief Executive Officer of Masar Destination to complete the marketing strategy and develop the brand strategy and seeing it through to realization with a SR 60 millions budget through corporate and brand campaigns. Developing a quarterly and annual video reporting platform to the board about the updates of the Multibillion dollar project in collaboration with other departments and stakeholders.► Led the marketing department at Midwam into an award winning status through the development of an immersive WebGL website that swept 8 awards within a month of its lunch through change management and well articulated content creation.► Generated over SR 30 million in sales within less than a year at Midwam by developing a targeted sales outreach program using Public Relations & social media and developing a new customer experience tools (“Emotional Journey Mapping”) which took my personal development to encompass sales on top of marketing► Built and implemented marketing plans for Red Bull increased digital engagement though building a digital marketing campaign that had rigorous performance marketing metrics based on advanced analytics.