Amrou Haroun Email & Phone Number

Egypt

Africa/MENA

• Responsible for total oversight and management of all vendor relationships within a designated region as it applies to all aspects of Choice Logistics' global service offering.
• Create an environment of accountability and engagement for individual and team performancethrough analyzing and communicating metrics and identifying opportunities for improvement and solutions.
• Identity and source new vendor relationships based on the client's needs and expectations
• Develop and source individual vendor partners for support of customs clearance and IOR network
• Support ongoing compliance and performance within vendor partner network for import, export, and trade activities in partnership with Choice Logistics GTS Department.
• Negotiate contract and drive contract execution when onboarding new vendors.

Cairo Egypt

• Develop & implement commercial & Operations strategies according to company goals, and objectives through financial analysis aiming to accelerate growth
• Conduct market research and analysis using marketing management tools to create detailed business & operation plans on commercial opportunities (expansion, business development etc.)
• Understand the requirements of existing customers to ensure their needs are being met through CRM data management & analysis.
• Act to acquire new customers and manage client relationships (new and existing) through a team of 100 commercial representative & operation ground members
• Collaborate with & coordinate diverse teams (marketing, sales, customer service etc.) through ERP system management
• Pioneered and Optimize profitable partnerships with key stakeholders

Riyadh KSA

• Define business, product, and marketing strategies, develop requirements and documentation, and set shipment operation cycle processes throughout MENA region.
• Driving a solution set across development teams (primarily Development and Marketing Communications) through market requirements, product contract, and positioning.
• Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers within MENA region.
• Managing the entire operation product line life cycle from strategic planning to tactical activities (oversee an operational team of 150 members)
• Developing and implementing a company-wide go-to-market plan, working with all departments to execute
• Internal product, analytics, and SEO consultant for NAQEL Express e-commerce Courier Home Delivery service

Riyadh KSA

• Responsible for providing the sales team with the necessary operational & commercial technical expertise to enable them to sell the product. This involves printed and electronic promotional material, product.
• Responsible for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors' products.
• Act as point of first reference for all product related inquiries and work collaboratively with colleagues in Files & Market Research to address any issues that may arise.
• Close liaison with the field force to assess the response to and suitability of current promotional material and to ensure that the printed promotional material is being used optimally.
• Design market research projects to assess customer attitudes to the current product range and new product introductions (Courier B2B, Courier Home delivery e-commerce B2C, Mail-room Management). Either conduct this.
• Assist with the development of the annual operational, marketing plan and for controlling advertising, promotion and operations, sales aids in accordance with the annual marketing plan.

Saudi Arabia, Riyadh

• Retail:
• Preparing Operational & Business Plan for the Retail Business outlets of Naqel Express.
• Setting the policies and operational procedures of the Outlets (pricing, offeredServices, Promotion materials, locations, process,...etc)
• Coordinate with Contractors and Related departments for the preparationsOf the locations
• Training the Retail agents for the position.
• Conducting Franchise Agreements.

Cairo Egypt

• Increasing Egypt Express brand awareness
• Investigate the economic conditions surrounding the business activity such as industry trends and competition.
• Conduct extensive market research prior to every quarter and continue gathering information throughout the Life of the business to develop the core positioning and messaging for the product
• Prepare a detailed business plan so the company will not lose sight of its goals and objectives.
• Network with current and prospect customers
• Develop a situation analysis of the company including its strengths, weaknesses, opportunities and threats to Assist in the development of a strategic plan for the future of the business.

Cairo Egypt

• Based in Cairo Egypt reporting directly to the Sales director,Responsible for a team of 27 Retail ROC agents
• Improve branches efficiencies
• Aimed to Increased sales & number of shipment volume in the Retail Branch
• Designed more attractive merchandise presentation strategies and special marketing campaigns, resulting in increased Branch traffic and profits
• Improve customer satisfaction
• Hired and train retail and ROC sales staff and improve staff productivity

Cairo Egypt

• Responsible for managing effective sales and championing of strategic tactical relationships with Global Key Accounts (GKA). Based in Cairo Egypt reporting directly to the Sales director as part of a successful core.
• Manage entire client portfolio including customers and vendors in Asia, Europe South America North America and Africa.
• Direct every aspect of Africa Point to Point Project of Sales and Operations processes.
• Negotiate all vendor rate quotes, including transportation brokers and repair vendors..
• Act as liaison between FedEx Express Egypt and customers and develop a team selling approach with FedEx Express Egypt Pre-Sales technical personnel and Professional Services group.

London Ontario Canada

• Planned successful marketing strategies targeting and developing both new and existing customer relationships
• Provided essential banking services including mortgages, lines of credit, loans and credit cards
• Advised clients on cash flow management and budgetary concerns.
• Managed and consolidated debts.
• Provided financial planning services.
• Successfully expanded customer base through a variety of sales techniques

Marsa Alem, Al Bahr AL Ahmar, Egypt

• Analyzes current client base or target market for the hotel.
• Devises new ways to expand that client base.
• Develop & distribution of marketing materials through all digital channels.
• Reaches out to organizations and businesses that might require a hotel for conferences and events.
• Meets with representatives from these companies to explain the hotel’s merits and amenities.
• Designs and advertises special group rates and packages to increase larger bookings.

Graduate Diploma, Global Business

Certificate, Investment Funds In Canada

Certificate, Marketing And Advertising

Diploma In Marketing, Advertising, Public Relations And English Studies

Bachelor Of Applied Arts, Graphics & Advertising