“Redefining Business” is the latest mantra used by all Entrepreneurs & Enterprises. Enterprises are looking for innovative solutions to promote their products & services using latest technologies. Augmented Reality is the top notch technology that can be implemented to any business to provide delightful experience to the customers. Idea of “Redefining Business with AR technology” is validated by the forecast of ‘AR revenue of $90 billion by 2020 & $165 billion by 2024 & 1 billion active users by 2020’. 3E’s addressed by PurpleApple Infosystems are Enterprises, Entertainment & Experiences. PurpleApple Infosystems products allow the enterprises to Engage, Entertain & Educate the customers effectively to promote the products & services which in turn will boost the revenues. PurpleApple is one of the Top 50 Women Entrepreneur Program by NSRCEL (IIM Bangalore), one of top 30 Women Entrepreneur Empowerment Program by WEE Foundation (IIT Delhi) & XLR8AP (Andhra Pradesh Innovation Society, University Of Texas & FICCI) PurpleApple Infosystems Products :‘Virtual Humsafar’ – A true companion while travelling.... Along with AR features of geo-scan, geo-location, geo-alert and image recognition, embedded the geo-fence, panic settings, track & chat features to provide safety to the travellers. It is like having a co-traveller / friend always with the traveller who can Guide, Entertain, Help & take care of the traveller.‘scanNsee’ – A simple way to connect & engage with customers !!! . scanNsee has the features of recognising the logos, enterprise products images, brochures, etc., & to provide the relevant information. ‘tryB4Ubuy’ – Smart way to shop !!! Customer can place the products either jewellery, dresses or furniture in real world before purchasing.

Mobile Payments & Security Projects :- mRUPEE Security audit & mobile application security testingIT Development Projects : - Enterprise Mobility application development using Rapid Application Develpment tools - Enabler projects (On Device Portal, Wholesale Application Community)- Industry Solutions projects - Smart Car Tracking- Mobile Application development and solution architecture

 Worked in consulting and practice development team of Wipro ‘Enterprise Security Services’ and involved in defining Mobile Security Framework, Mobile Device Management Solution, M2M projects Worked on “ISO 27001”, “Identity Management”, “Disaster Recovery Management for a Telecom Industry” and “Design of Secured Framework for Mobile Commerce” particularly on non-repudiation models.  Worked with DSCI (Data Security Council of India, NASSCOM initiative) to design Data Protection Best Practices for Indian IT/ ITES industry. Design of ‘Data Protection Best Practices’ suitable for Indian IT/ ITES industries considering Indian IT Act 2008, Data Security Framework DSF© and Data Privacy Framework DPF©, assessment methodology, rating methodology, maturity models to be defined by DSCI

An “Innovation” project to provide Security Framework for any M-Commerce application. It includes all the security aspects of Technologies involved in carrying out a mobile transaction, Legal & Regulatory aspects (TRAI/DOT/RBI, Data Security policies (EU Data Protection Act 1998 / OECD Guidelines ), Specific industry standards ( AML / KYC for Banking ), Payment standards like (PCI DSS / Visa Secure ID, Master card secure code ), SIM standards (EMV / Visa approved ), Data Transmission standards ( SSL / WTLS ), Cryptography standards for Data Transmission.

 Developed and launched many employee portal applications being in Information Systems department of Wipro Infotech Being Wipro Employee, worked for SmartTrust as Technical Consultant : ---------------------------------------------------------------------Played the role of Business Analyst and involved in development and maintenance of DSTK Platform (OTA Application from SmartTrust, Sweden). Launched various Secured Recharge/ Payment solutions in Bharti Airtel, Aircel, BSNL, MTNL, Reliance with various content providers like UTIBA, BTSL, Pyromobile, and Estel  Rolled out M-Commerce application “mZERO_SKS” from ALW (A Little World) in BSNL for SKS Finance Ltd. Managed & co-ordinated multiple teams globally (O2 (UK), Millicom (Central & South America), Globe (Philippines), Singtel (Singapore), Telenor (Pakistan, Sweden) & Maxis (Malaysia) for DSTK services