Amanda Murawski, Ma Email & Phone Number

Columbus, Oh, Us

Remote

*Leads a team of publishers, usability and design analysts, multimedia producers and web analytics staff.*Drives efforts to optimize user experiences on the university websites through search engine optimization, data-informed usability and design, and compelling multimedia content. *Ensures web content is accurate and reflects brand. *Executes short and long-term strategies to track and respond to web analytics and other key performance indicators. *Oversees several digital platforms with external and internal audiences, including a digital assistant Chabot, mobile application, digital signage and kiosks.* Provides leadership and governance for websites, external and internal, to ensure content accuracy and quality, brand consistency and a meaningful user experience.* Develops strategies for search engine optimization, site architecture, web accessibility and analytics to meet institutional goals.* Oversees the design, development, publishing, and maintenance of Embry-Riddle websites – gaining stakeholder buy-in and partnership, as needed.* Collaborates with cross-functional team members, the Enrollment Marketing and Digital Strategy department and IT colleagues to architect and implement a technology stack of integrated marketing and digital tools to engage audiences across different channels.* Develops strategies and best practices to increase engagement and drive conversions. Monitors analytics and identifies opportunities to optimize digital experiences.* Counsels internal stakeholders on the effective use of websites, multimedia and other digital strategies to promote the university and its programs and initiatives and reach defined goals.* Collaborates with the Enrollment Marketing and Digital Strategy, and News and Research departments to develop digital standards, best practices and style guides.* Promotes the effective use of visuals and storytelling through strategically positioned multimedia on digital platforms.

Columbus, Ohio Area

• Digital & web lead for Ohio State's cancer program website, digital technologies and ecosystem. • Led web content team, ensuring that digital content & properties adhered to web accessibility policies & SEO best practices while focusing on organizational advantages & storytelling.• Managed agile development team, product backlog & monthly deployments.• Administered two award-winning site redesigns, resulting in new navigation & site architecture, design, content, multimedia features & interactive tools.• Developed & implemented strategies & best practices for search engine optimization, search engine marketing, A/B testing, personalization, marketing automation, analytics, design, content, multimedia, & interactive site elements that increased traffic & user engagement, drove conversions & met organizational goals. • Monitored and reported on digital metrics for data-based decision-making and optimization opportunities.• Collaborated with cross-functional team members & IT to architect & implement a technology stack of integrated marketing & digital tools to engage audiences across different channels.• Directed user research to connect audience needs with technical feasibility and organizational goals.• Navigated complex problems & competing stakeholders by evaluating & prioritizing needs & creating actionable recommendations within organizational compliance requirements. • Managed client expectations, serving as a key liaison with stakeholders in the development of web & digital solutions.• Provided thought leadership & perspective to help influence the broad adoption of web & digital best practices and strategy.• Built & managed marketing automation journeys & email campaigns.• Oversaw online reputation program for doctor & location listings.• Presided over freelancers, vendor contracts & statements of work as well as overall budget for web & digital programming ($4M).

Washington D.C. Metro Area

• Managed digital content strategy to promote key messages through energy.gov and various digital channels.• Advised Department leadership on digital properties, online outreach, and engagement efforts. • Supervised three digital communication specialists, a multimedia specialist, and a data visualization specialist.

Washington D.C. Metro Area

• Developed, produced, and curated unique online content and programming to promote Department initiatives.• Social media lead, focused on maintaining a consistent online brand and voice for multiple social media channels, increasing Twitter and Facebook communities by thousands of followers.• Co-managed the email outreach program by drafting and sending targeted emails for more than 11,000 recipients through SilverPop and MailChimp programs.• Managed terms of service contracts and privacy impact assessments for 20 social media channels.

Washington D.C. Metro Area

• Developed and implemented digital strategy for the creation and maintenance of six microsites, five social media channels and weekly e-newsletter. • Wrote, edited and curated blog posts and all webpage content. • Co-led the redesign of ustr.gov, adding interactive features that enable the public to engage with the agency. • Co-managed the creation of USTR’s Open Government Plan, directing communication and digital efforts to support President Obama’s goals of transparency, participation and collaboration. • Collaborated with interagency and international Digital Directors for cohesive online messaging for multilateral, Presidential-level economic conferences.• Supervised at least three interns per semester.

Washington D.C. Metro Area

• Assisted a seven-member team to conduct a review of the Office of the United States Trade Representative. • Coordinated meetings with leaders of stakeholder organizations, Members of Congress and Agency staff. • Assisted the Cabinet-level Nominee with scheduling, traveling and briefings.• Reviewed and collected third party submissions and advisor summaries to post on Change.org.

Greater Chicago Area

• Managed the national campaign blog by reporting on issues, campaign events and updates to organize online supporters.• Wrote posts that inspired, educated and maintained campaign image and message for the online community. • Managed 25 constituent blogs, working with constituent team directors and support staff to craft a coherent message. • Supervised three full-time blog interns.

• Managed communications with sponsors through website updates and direct mail.

• Researched grant programs and wrote grant proposals. • Wrote copy for division-wide College Recruitment Program materials. • Assisted in the planning and implementation of community outreach event Three Rivers Children's Fest. • Created certificates, award recipient booklet and news releases for Annual Recognition Luncheon.

Master Of Arts (Ma), Public Policy And Management

Bachelor Of Arts, Marketing (International Concentration), Public Relations