Allison Tait Email & Phone Number

Kansas City, Mo, Us

Lawrence, Kansas Area

Positions: Director of Marketing and Advertising, Promotion (2020 to Present)Director of Marketing and Digital Advertising (2018 to 2019)In this capacity, I implement strategic plans and generate revenue for four business segments, including advertising sales, subscriptions, events, and e-commerce. I manage 5 sales representatives and 2 sales support individuals through the sales process. I supervise publications marketing to grow subscription numbers. I manage events strategies for 22 job fairs and 1 B2B community event. I handle two eCommerce sites for product selling.Highlights in this role include:➥Headed "The Best of Lawrence" a 9-month-long people's choice contest within the community to vote for preferred businesses.➥Achieved 70% revenue increase for Best of Lawrence since joining in 2020 by leading sales initiatives, coordinating marketing activities (print, digital, and local promotional materials), and planning program-related events.➥Launched LJWorld.com metered paywall/digital subscription model to transition the website's content from free access.➥Conducted research on new platforms, tested the platform in collaboration with a 3rd party vendor, and led targeted marketing campaigns aimed at current print subscribers entitled to website access.➥Engaged in outreach activities to attract new subscribers, achieved impressive growth in subscriptions, and have more grew total subscribers than five years ago.➥Implemented a CRM system for sales representatives to address the absence of a client management platform and enable tracking of interactions with customers, resulting in improved insights, work efficiencies, and annual revenue growth.➥Established the company's first merchandise website and boosted sales of exclusive edition papers, magazines produced throughout the year, event tickets for the Best of Lawrence, and more.➥Marketed 20+ job fair events in Kansas City, Lawrence, and Topeka

Lawrence, Kansas

I formulated marketing strategies by leveraging deep insights gathered from the company's research department. I oversaw the trafficking of direct-sold campaigns and managed programmatic advertising using Google Ad Manager.Highlights in this role include:➥Led digital advertising by managing 6 direct reports, including customer service and classified inside sales representatives.➥Developed new advertising campaigns and made improvements to existing campaigns in line with campaign objectives and business goals.➥Allocated and monitored available advertising budget with a focus on generating maximum ROI.

Lawrence, Ks

Lawrence, Kansas

Held a variety of roles during this time, including inside and outside sales for several different verticals.I improved annual spending by more than $24K by selling 2 major real estate companies’ new ad layouts and placement. I sold glossy booklet Apartment Guide (in 2014 and 2015) with sales totaling more than $13K. I sold apartment and rental website vertical.Highlights in this role include:➥Managed general classified sales, including garage sales, employment, automotive, and merchandise while working with customers to place obituaries and celebrations.➥Negotiated and secured a print and digital sponsorship for KU men's basketball with a local car dealership, generatingover $30,000 in new revenue.➥Promoted and sold auto liners, print packages for the revamped auto section as well as digital packages for the motor vehicle website vertical.

» Sold print, desktop & mobile site, and preprint advertising» Maximized revenue potential to meet goals» Developed proposals and campaign schedules» Gave presentations to current & potential clients» Set up & maintained online photo contests

Bs

Bachelor Of Science (Bs)