Managing mid and bottom digital strategy/execution and for Deposits (Chequings & Savings), HISA, Engagement and Ad Operations.

Managing mid and lower digital media strategy and personnel for ScotiaAdvice+, International Money Transfers, Sponsorships, Engagement, Social Boosting, and Ad Operations.

- Development of media planning and execution of ScotiaAdvice+, Goals For Goals, International Money Transfers, and Engagement campaigns- Presenting to stakeholders, steerco and parallel marketing teams- Identifying areas of new business partnerships for digital marketing programs- Project management of tool development and tagging pertaining to MarTech and AdTech- Orientation and training senior management of trends and products in the industry- Guiding audiences… Show more - Development of media planning and execution of ScotiaAdvice+, Goals For Goals, International Money Transfers, and Engagement campaigns- Presenting to stakeholders, steerco and parallel marketing teams- Identifying areas of new business partnerships for digital marketing programs- Project management of tool development and tagging pertaining to MarTech and AdTech- Orientation and training senior management of trends and products in the industry- Guiding audiences composition with Audience team for cross-brand execution and optimizationsCore Platforms: Google (DV360, CM360, Google Ads, Google Analytics), Adobe (Ad Cloud, Analytics, Audience Manager), Facebook Business Manager Show less

- Planned & executed programmatic for credit card acquisition campaigns- Management of team BCR's- Guiding conversations regarding new vendors and industry trends- Creation of in-house tools for process and analytical streamline use- Orientation and training staff on platforms and best practices- Built tailored audiences within Audience Manager for campaign execution and optimizations- Negotiated rates and private market place deals- Worked cross teams (internal and… Show more - Planned & executed programmatic for credit card acquisition campaigns- Management of team BCR's- Guiding conversations regarding new vendors and industry trends- Creation of in-house tools for process and analytical streamline use- Orientation and training staff on platforms and best practices- Built tailored audiences within Audience Manager for campaign execution and optimizations- Negotiated rates and private market place deals- Worked cross teams (internal and external) to lead best results to identified business KPI per campaignCore Platforms: Google (DV360, DCM, Ads, Sheets, Analytics), Adobe (Ad Cloud, Analytics, Audience Manager), Facebook Business Manager Show less

- Managed Ad Operations/Programmatic Buying & Account Management teams- Identify risks & opportunity to the business- Report & evaluate monthly margins- Evaluate & guide platform strategies- Improve & streamline internal process through multiple teams- Coach & educate staff on upcoming trends in the industry or changes to processesPlatforms: Turgeon (DSP/DMP), DCM, DBM, AdWords, Centro/Basis, Celtra, IAS, DoubleVerify, SalesForce, Slack

– Managed Account Manager, Marketers and Interns– Built & executed successful revenue strategies utilizing US social/mobile audience– Deployed programmatic campaigns via Google Ad Manager– Curated alternative revenue programs using native & affiliate solutions– Identified risks & opportunities utilizing custom reporting / dashboards– Oversaw success of partner relationships & in-house sales associates– Managed ad tech features & integrations on-sitePlatforms:… Show more – Managed Account Manager, Marketers and Interns– Built & executed successful revenue strategies utilizing US social/mobile audience– Deployed programmatic campaigns via Google Ad Manager– Curated alternative revenue programs using native & affiliate solutions– Identified risks & opportunities utilizing custom reporting / dashboards– Oversaw success of partner relationships & in-house sales associates– Managed ad tech features & integrations on-sitePlatforms: Google Ad Manager, Google AdX, Slack, Primis, OneSignal, WordPress, Facebook Business Manager, Clickbank, HasOffers Show less

– Managed tagging infrastructure within client & parent ad servers– On-boarded new partners into Wired Carbon suite of product & services– Advised clients on possible solutions addressing technical inquiries– Amended internal technical issues of Ad Operations team when escalated– Coached Ad Operation SpecialistsPlatforms: Google Ad Manager, Slack

– Owned of the Advertising & Marketing Roadmap for the Walmart.ca– Steered internal stakeholders to address risks & opportunities – Led development team utilizing Agile process– Overseer of the development of the proprietary Data Management Platform– Integrated native platforms utilizing existing Walmart product catalog, improving user experience while lifting sales opportunities– Managed small teams of developersPlatforms: Google Ad Manager, Adobe Marketing… Show more – Owned of the Advertising & Marketing Roadmap for the Walmart.ca– Steered internal stakeholders to address risks & opportunities – Led development team utilizing Agile process– Overseer of the development of the proprietary Data Management Platform– Integrated native platforms utilizing existing Walmart product catalog, improving user experience while lifting sales opportunities– Managed small teams of developersPlatforms: Google Ad Manager, Adobe Marketing Cloud, Google Analytics 360, Slack, JIRA Show less

– Managed & mentored Ad Ops personnel– Owned advertising & marketing technology roadmap– Delivered successful strategies for sales to exceeded planned goals by over 20% for two consecutive years– Developed sales packages & collateral for agency suite style services for clientele using on-site, ad network, Google Ads (AdWords), Facebook, and Twitter– Brought brand marketing operations in-housePlatforms: AdTech (Helios IQ), Google Analytics 360, Adobe Marketing Cloud… Show more – Managed & mentored Ad Ops personnel– Owned advertising & marketing technology roadmap– Delivered successful strategies for sales to exceeded planned goals by over 20% for two consecutive years– Developed sales packages & collateral for agency suite style services for clientele using on-site, ad network, Google Ads (AdWords), Facebook, and Twitter– Brought brand marketing operations in-housePlatforms: AdTech (Helios IQ), Google Analytics 360, Adobe Marketing Cloud, Google Ads, Google Ad Exchange, NetSuite Show less

– Managed & mentored Ad Operations personnel– Owner of advertising & marketing technology roadmap– Planned & led the migrations of ad servers– Liaison of all partners for knowledge base & on-boarding into the ad networkPlatforms: AdJuggler, Google Ad Manager, and Ad Exchange, Basecamp, JIRA

– Set up & management of campaigns on specialty station sites– Project management of rich media & sponsorship integrations– Controller of sales forecasting & pacing reporting for executive audiencePlatforms: Google Ad Manager, Google Sales Manager, Google Ad Exchange, Adobe Analytics, RedDot, Wordpress, and OAS 24/7